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Advertising Effects on Food Purchasing Behavior

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  • Westgren, Randall E.

Abstract

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Suggested Citation

  • Westgren, Randall E., 1980. "Advertising Effects on Food Purchasing Behavior," 1980 Advertising and the Food System, November 6-7, 1980, Warrenton, Virginia 303105, Regional Research Committee NC-117 Studies of the organization and control of the U.S. food system.
    • Handle: RePEc:ags:n11780:303105
    DOI: 10.22004/ag.econ.303105
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    File URL: https://ageconsearch.umn.edu/record/303105/files/nc-117-076.pdf
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    References listed on IDEAS

    as
    1. Scammon, Debra L, 1977. ""Information Load" and Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 4(3), pages 148-155, December.
    2. Nelson, Philip, 1974. "Advertising as Information," Journal of Political Economy, University of Chicago Press, vol. 82(4), pages 729-754, July/Aug..
    3. James Duncan Shaffer, 1960. "The Influence of "Impulse Buying" or in-the-Store Decisions on Consumers' Food Purchases," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 42(2), pages 317-324.
    4. Jacoby, Jacob & Speller, Donald E & Berning, Carol A Kohn, 1974. "Brand Choice Behavior as a Function of Information Load: Replication and Extension," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(1), pages 33-42, June.
    Full references (including those not matched with items on IDEAS)

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