Can German Wine Cooperatives Compete on Quality?
The German Agricultural Society (DLG) manages a multi-round annual quality control scheme where wines undergo a blind, sensory testing procedure using a 5-point scale to determine superior quality wines worthy of an annual award (Bronze, Silver, Gold, and Gold Extra). We develop a hedonic model for the 2005 award competition estimating implicit prices for different product attributes including sensory awards, quality categories, and wine style. We also control for regional origin, variety, color, and age. To discern the impact of ownership structure, we distinguish cooperatives and private wineries. Silver and Bronze awards show significant price effects relative to Gold. We also estimate highly significant price effects between quality categories (e.g. Auslese +34% relative to Spätlese) and wine style (e.g. dry +10%). Our results indicate that cooperatively produced wines seem to lag behind in terms of strategically addressing the opportunities presented in today’s global wine market (i.e. going for more varietal wines with aging potential that are competitive in terms of quality. Cooperatives seem to have opted for barrique-style wine and Chardonnay for which they gain higher implicit prices relative to non-coops. Our analysis suggests that this may not be wise in light of the characteristic strengths of German wine production.
|Date of creation:||2009|
|Date of revision:|
|Contact details of provider:|| Web page: http://www.iaae-agecon.org/|
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Hoffmann Ruben, 2005. "Ownership Structure and Endogenous Quality Choice: Cooperatives versus Investor-Owned Firms," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 3(2), pages 1-26, December.
- Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
- Nerlove, Marc, 1995. "Hedonic price functions and the measurement of preferences: The case of Swedish wine consumers," European Economic Review, Elsevier, vol. 39(9), pages 1697-1716, December.
- Carl Shapiro, 1983. "Premiums for High Quality Products as Returns to Reputations," The Quarterly Journal of Economics, Oxford University Press, vol. 98(4), pages 659-679.
- Sherwin Rosen, 2002. "Markets and Diversity," American Economic Review, American Economic Association, vol. 92(1), pages 1-15, March.
When requesting a correction, please mention this item's handle: RePEc:ags:iaae09:51552. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search)
If references are entirely missing, you can add them using this form.