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Wie Beeinflussen Salzcharakteristika Die Verbraucherpreise Von Salz? Eine Multivariate Analyse Mit Onlinedaten

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  • BUSL, Laura
  • JORDAN, Irmgard
  • HERRMANN, Roland

Abstract

Speisesalz ist in wirtschaftswissenschaftlichen Lehrtexten ein häufiger genanntes Beispiel für ein homogenes Gut. Einiges spricht jedoch gegen diese Homogenitätsannahme. Verschiedene Hersteller werben erfolgreich mit dem Premiumcharakter ihres Speisesalzes, und in der Ernährungspolitik wird nicht nur eine Verminderung des Salzgehalts in der menschlichen Ernährung als Ziel formuliert, sondern auch eine veränderte Struktur des Salzverbrauchs. So wird die Anreicherung von Salz mit Fluorid, Folsäure und insbesondere mit Jod empfohlen (BMEL, 2017). Die Frage liegt nahe, ob Produktdifferenzierung dieser Art auch zu Preisunterschieden führt und inwieweit Salzcharakteristika die Verbraucherpreise von Speisesalz beeinflussen. Wir beantworten diese Frage mit Hilfe einer hedonischen Preisanalyse für den deutschen Onlinemarkt für Speisesalz. Es zeigen sich starke Auswirkungen verschiedener Salzcharakteristika auf die Salzpreise. Allerdings hat die aus gesundheitspolitischen Gründen erwünschte Anreicherung von Speisesalz mit Jod, Fluorid oder Folsäure keine preissteigernden Effekte auf der Verbraucherstufe zur Folge.

Suggested Citation

  • BUSL, Laura & JORDAN, Irmgard & HERRMANN, Roland, 2018. "Wie Beeinflussen Salzcharakteristika Die Verbraucherpreise Von Salz? Eine Multivariate Analyse Mit Onlinedaten," 58th Annual Conference, Kiel, Germany, September 12-14, 2018 275866, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi18:275866
    DOI: 10.22004/ag.econ.275866
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    References listed on IDEAS

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    1. Rosen, Sherwin, 1974. "Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition," Journal of Political Economy, University of Chicago Press, vol. 82(1), pages 34-55, Jan.-Feb..
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