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Consumers' preferences towards biodiesel in the Spanish transport sector: A case study in Catalonia

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  • Kallas, Zein
  • Gil, José Maria

Abstract

In this paper, we analyse the opinions, attitudes and willingness of consumers to pay for biodiesel as an alternative to diesel in Barcelona province. Data were gathered from face-toface structured questionnaires from 300 diesel car owners/users that regularly purchase fuel. A variation of the traditional choice experiments (CE) was used by excluding the price attribute from the design. In a subsequent contingent valuation (CV) exercise, respondents were asked to state their maximum willingness to pay (WTP) for their preferred choice sets using the “payment card” format. The relative importance of the attributes and levels were calculated by estimating a random parameter logit model. The results demonstrated, contrary to the literature in Spain, that consumers were not willing to pay for biodiesel, especially when its production may negatively affect food prices. The main limitation was that car manufacturers do not recommend its use. The public authorities are asked to work jointly with the automotive industry to address this drawback.

Suggested Citation

  • Kallas, Zein & Gil, José Maria, 2014. "Consumers' preferences towards biodiesel in the Spanish transport sector: A case study in Catalonia," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182801, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae14:182801
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    File URL: http://ageconsearch.umn.edu/record/182801/files/Kallas-Consumers__preferences_towards_biodiesel_in_the_Spanish_transport_sector-462_a.pdf
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    References listed on IDEAS

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    1. Savvanidou, Electra & Zervas, Efthimios & Tsagarakis, Konstantinos P., 2010. "Public acceptance of biofuels," Energy Policy, Elsevier, vol. 38(7), pages 3482-3488, July.
    2. Sobrino, Fernando Hernández & Monroy, Carlos Rodríguez, 2009. "Critical analysis of the European Union directive which regulates the use of biofuels: An approach to the Spanish case," Renewable and Sustainable Energy Reviews, Elsevier, vol. 13(9), pages 2675-2681, December.
    3. Escobar, José C. & Lora, Electo S. & Venturini, Osvaldo J. & Yáñez, Edgar E. & Castillo, Edgar F. & Almazan, Oscar, 2009. "Biofuels: Environment, technology and food security," Renewable and Sustainable Energy Reviews, Elsevier, vol. 13(6-7), pages 1275-1287, August.
    4. Proost, Stef & Van Dender, Kurt, 2012. "Energy and environment challenges in the transport sector," Economics of Transportation, Elsevier, vol. 1(1), pages 77-87.
    5. Perdiguero, Jordi & Jiménez, Juan Luis, 2011. "Sell or not sell biodiesel: Local competition and government measures," Renewable and Sustainable Energy Reviews, Elsevier, vol. 15(3), pages 1525-1532, April.
    6. Jeff Brazell & Christopher Diener & Ekaterina Karniouchina & William Moore & Válerie Séverin & Pierre-Francois Uldry, 2006. "The no-choice option and dual response choice designs," Marketing Letters, Springer, vol. 17(4), pages 255-268, December.
    7. Petrolia, Daniel R. & Bhattacharjee, Sanjoy & Hudson, Darren & Herndon, Cary W., 2010. "Do Americans want ethanol? A comparative contingent-valuation study of willingness to pay for E-10 and E-85," Energy Economics, Elsevier, vol. 32(1), pages 121-128, January.
    8. Rathmann, Régis & Szklo, Alexandre & Schaeffer, Roberto, 2010. "Land use competition for production of food and liquid biofuels: An analysis of the arguments in the current debate," Renewable Energy, Elsevier, vol. 35(1), pages 14-22.
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    Keywords

    Consumer/Household Economics; Resource /Energy Economics and Policy;

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