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Assessing the Effectiveness of MPP Meat Advertising and Promotion in the Japanese Market

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  • Comeau, Allison
  • Mittelhammer, Ronald C.
  • Wahl, Thomas I.

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  • Comeau, Allison & Mittelhammer, Ronald C. & Wahl, Thomas I., 1996. "Assessing the Effectiveness of MPP Meat Advertising and Promotion in the Japanese Market," Research Bulletins 122992, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudarb:122992
    DOI: 10.22004/ag.econ.122992
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    File URL: https://ageconsearch.umn.edu/record/122992/files/Cornell_Dyson_rb9620.pdf
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    References listed on IDEAS

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    1. Moschini, GianCarlo & Vissa, Anuradha, 1992. "A Linear Inverse Demand System," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 17(2), pages 1-9, December.
    2. Pollak, Robert A & Wales, Terence J, 1980. "Comparison of the Quadratic Expenditure System and Translog Demand Systems with Alternative Specifications of Demographic Effects," Econometrica, Econometric Society, vol. 48(3), pages 595-612, April.
    3. Anonymous, 1965. "International Monetary Fund," International Organization, Cambridge University Press, vol. 19(4), pages 1052-1056, October.
    4. Green, John R. & Hayes, Dermot J. & Khan, Linda & Kihl, Young Whan & Knipe, C. Lynn & Olson, Dennis & Ramaswami, Sridhar & Rust, Robert & Sapp, Stephen G. & Seim, Emerson L. & Wahl, Thomas I. & Clemen, 1990. "Meat Marketing in Japan: A Guide for U.S. Meat Exporting Companies," Staff General Research Papers Archive 539, Iowa State University, Department of Economics.
    5. Deaton, Angus S & Muellbauer, John, 1980. "An Almost Ideal Demand System," American Economic Review, American Economic Association, vol. 70(3), pages 312-326, June.
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    Cited by:

    1. Erikson, Glade R. & Wahl, Thomas I. & Jussaume, Raymond A., Jr. & Shi, Hongqi, 1998. "Product Characteristics Affecting Consumers' Fresh Beef Cut Purchasing Decisions In The United States, Japan, And Australia," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(3), pages 1-10, November.

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    Keywords

    Livestock Production/Industries; Marketing;

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