The Evolution of the California Blueberry Industry: A Social Network Analysis Approach
This paper uses publicly available data from the California Department of Pesticide Regulation to measure local and industry peer e ects related to the adoption of blueberries as a crop among Cal- ifornia growers between the years 2001 and 2011. Geographic and inter-industry network analyses complement the econometric estimation and provide greater insight into the patterns of peer e ects. I nd that industry peer e ects (i.e. those connections to other growers through growing crops other than blueberries) have a positive and statistically signi cant e ect on the probability of adopting blueberries. Local e ects play an important, though less consistent, role. The geographic and social network analyses corroborate these results and provide greater depth. Overall, the results suggest that both inter-industry and geographic e ects are important, and much can be learned about adoption patterns and possible avenues for learning about the crop without conducting expensive and lengthy social network studies.
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