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Effects of Corporate Rebranding: A Staggered Difference-in-Differences Approach

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  • Biswas, Suparna
  • Harris-Lagoudakis, Katherine

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  • Biswas, Suparna & Harris-Lagoudakis, Katherine, 2026. "Effects of Corporate Rebranding: A Staggered Difference-in-Differences Approach," 2026 Annual Meeting, July 26 - 28, 2026, Kansas City, Missouri 404532, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea26:404532
    DOI: 10.22004/ag.econ.404532
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    References listed on IDEAS

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    1. Hyunyoung Choi & Hal Varian, 2012. "Predicting the Present with Google Trends," The Economic Record, The Economic Society of Australia, vol. 88(s1), pages 2-9, June.
    2. Goodman-Bacon, Andrew, 2021. "Difference-in-differences with variation in treatment timing," Journal of Econometrics, Elsevier, vol. 225(2), pages 254-277.
    3. Stephens-Davidowitz, Seth, 2014. "The cost of racial animus on a black candidate: Evidence using Google search data," Journal of Public Economics, Elsevier, vol. 118(C), pages 26-40.
    4. Kalaitzandonakes, Maria & Ellison, Brenna & Lusk, Jayson L., 2024. "Goodbye Aunt Jemima: Consumer Preferences for Pancake Mix Following Rebranding," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 56(3), pages 445-462, August.
    5. Kim, Sumin & He, Hongwei, 2025. "The impact of brand activism on consumer behaviors: Examining the contrasting roles of admiration and anger," Journal of Business Research, Elsevier, vol. 201(C).
    6. Nitika Garg & Geetanjali Saluja, 2022. "A Tale of Two “Ideologies”: Differences in Consumer Response to Brand Activism," Journal of the Association for Consumer Research, University of Chicago Press, vol. 7(3), pages 325-339.
    7. Nathalie Spielmann & Susan Dobscha & L. J. Shrum, 2023. "Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation," Journal of the Association for Consumer Research, University of Chicago Press, vol. 8(1), pages 83-94.
    8. Sun, Liyang & Abraham, Sarah, 2021. "Estimating dynamic treatment effects in event studies with heterogeneous treatment effects," Journal of Econometrics, Elsevier, vol. 225(2), pages 175-199.
    9. Alberto Abadie & Guido W. Imbens, 2006. "Large Sample Properties of Matching Estimators for Average Treatment Effects," Econometrica, Econometric Society, vol. 74(1), pages 235-267, January.
    10. Callaway, Brantly & Sant’Anna, Pedro H.C., 2021. "Difference-in-Differences with multiple time periods," Journal of Econometrics, Elsevier, vol. 225(2), pages 200-230.
    11. Véronique Collange & Adrien Bonache, 2015. "Overcoming resistance to product rebranding," Post-Print halshs-01288018, HAL.
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