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Evaluating the impact of alternative opt out strategies on potential hypothetical bias in discrete choice experiment

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  • Jiang, Qi
  • Vassalos, Michael
  • Nian, Yefan
  • Thayer, Anastasia
  • Silva, Felipe

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  • Jiang, Qi & Vassalos, Michael & Nian, Yefan & Thayer, Anastasia & Silva, Felipe, 2025. "Evaluating the impact of alternative opt out strategies on potential hypothetical bias in discrete choice experiment," 2025 AAEA & WAEA Joint Annual Meeting, July 27-29, 2025, Denver, CO 360818, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea25:360818
    DOI: 10.22004/ag.econ.360818
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    File URL: https://ageconsearch.umn.edu/record/360818/files/75209_95533_105300_Manuscript_OptoutHB.pdf
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    References listed on IDEAS

    as
    1. Jiang, Qi & Penn, Jerrod & Hu, Wuyang, 2022. "Real payment priming to reduce potential hypothetical bias," Journal of choice modelling, Elsevier, vol. 45(C).
    2. Varela, Elsa & Mahieu, Pierre-Alexandre & Giergiczny, Marek & Riera, Pere & Soliño, Mario, 2014. "Testing the single opt-out reminder in choice experiments: An application to fuel break management in Spain," Journal of Forest Economics, Elsevier, vol. 20(3), pages 212-222.
    3. Mandy Ryan & Karen Gerard & Gillian Currie, 2012. "Using Discrete Choice Experiments in Health Economics," Chapters, in: Andrew M. Jones (ed.), The Elgar Companion to Health Economics, Second Edition, chapter 41, Edward Elgar Publishing.
    4. Penn, Jerrod & Hu, Wuyang, 2019. "Cheap talk efficacy under potential and actual Hypothetical Bias: A meta-analysis," Journal of Environmental Economics and Management, Elsevier, vol. 96(C), pages 22-35.
    5. Innocenti, Alessandro, 2017. "Virtual reality experiments in economics," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 69(C), pages 71-77.
    6. Jerrod M Penn & Wuyang Hu, 2018. "Understanding Hypothetical Bias: An Enhanced Meta-Analysis," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 100(4), pages 1186-1206.
    7. Esther W. de Bekker‐Grob & Mandy Ryan & Karen Gerard, 2012. "Discrete choice experiments in health economics: a review of the literature," Health Economics, John Wiley & Sons, Ltd., vol. 21(2), pages 145-172, February.
    8. Tobias Börger & Klaus Glenk & Jürgen Meyerhoff & Katrin Rehdanz, 2025. "Mitigating Cost-Vector Effects in Stated Choice Experiments Using Cheap Talk and Opt-Out Reminders," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 12(3), pages 701-737.
    9. Jerrod Penn & Wuyang Hu, 2021. "Mitigating hypothetical bias by defaulting to opt-out in an online choice," Applied Economics, Taylor & Francis Journals, vol. 53(3), pages 315-328, January.
    10. Ladenburg, Jacob & Olsen, Søren Bøye, 2014. "Augmenting short Cheap Talk scripts with a repeated Opt-Out Reminder in Choice Experiment surveys," Resource and Energy Economics, Elsevier, vol. 37(C), pages 39-63.
    11. Jorien Veldwijk & Mattijs S Lambooij & Esther W de Bekker-Grob & Henriëtte A Smit & G Ardine de Wit, 2014. "The Effect of Including an Opt-Out Option in Discrete Choice Experiments," PLOS ONE, Public Library of Science, vol. 9(11), pages 1-9, November.
    12. James Murphy & P. Allen & Thomas Stevens & Darryl Weatherhead, 2005. "A Meta-analysis of Hypothetical Bias in Stated Preference Valuation," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 30(3), pages 313-325, March.
    13. Tiziana de-Magistris & Azucena Gracia & Rodolfo M. Nayga, 2013. "On the Use of Honesty Priming Tasks to Mitigate Hypothetical Bias in Choice Experiments," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 95(5), pages 1136-1154.
    14. Gregory Howard & Brian E. Roe & Erik C. Nisbet & Jay F. Martin, 2017. "Hypothetical Bias Mitigation Techniques in Choice Experiments: Do Cheap Talk and Honesty Priming Effects Fade with Repeated Choices?," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 4(2), pages 543-573.
    15. Jerrod Penn & Wuyang Hu, 2023. "Adjusting and Calibrating Elicited Values Based on Follow-up Certainty Questions: A Meta-analysis," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 84(4), pages 919-946, April.
    16. Elsa Varela & Pierre-Alexandre Mahieu & Marek Giergiczny & Pere Riera & Mario Soliño, 2014. "Testing the single opt-out reminder in choice experiments: An application to fuel break management in Spain," Post-Print hal-04295866, HAL.
    17. Glenn Blomquist & Karen Blumenschein & Magnus Johannesson, 2009. "Eliciting Willingness to Pay without Bias using Follow-up Certainty Statements: Comparisons between Probably/Definitely and a 10-point Certainty Scale," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 43(4), pages 473-502, August.
    18. Laura O. Taylor & Ronald G. Cummings, 1999. "Unbiased Value Estimates for Environmental Goods: A Cheap Talk Design for the Contingent Valuation Method," American Economic Review, American Economic Association, vol. 89(3), pages 649-665, June.
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