Price-Quality Tradeoffs in the Selection of Fresh Fruit: A Look at Apples
This study used supermarket scanner data to analyze purchase behavior for higher- and lower-income shoppers in six stores in Columbus, Ohio. Three higher- and three lower-income stores are selected and consumer purchases are observed for 17 varieties of apples. The results show that lower-income shoppers pay lower per unit prices for most varieties of apples. More importantly, these purchases are made without sacrificing quality for a lower price.
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- Kunreuther, Howard, 1973. "Why the Poor May Pay More for Food: Theoretical and Empirical Evidence," The Journal of Business, University of Chicago Press, vol. 46(3), pages 368-83, July.
- Donaldson, Loraine & Strangways, Raymond S, 1973. "Can Ghetto Groceries Price Competitively and Make a Profit?," The Journal of Business, University of Chicago Press, vol. 46(1), pages 61-65, January.
- Leibtag, Ephraim S. & Kaufman, Phillip R., 2003. "Exploring Food Purchase Behavior of Low-Income Households: How Do They Economize?," Agricultural Information Bulletins 33711, United States Department of Agriculture, Economic Research Service.
- Ambrose, David M, 1979. "Retail Grocery Pricing: Inner City, Suburban and Rural Comparisons," The Journal of Business, University of Chicago Press, vol. 52(1), pages 95-102, January.
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