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Price-Quality Tradeoffs in the Selection of Fresh Fruit: A Look at Apples

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  • Jones, Eugene

Abstract

This study used supermarket scanner data to analyze purchase behavior for higher- and lower-income shoppers in six stores in Columbus, Ohio. Three higher- and three lower-income stores are selected and consumer purchases are observed for 17 varieties of apples. The results show that lower-income shoppers pay lower per unit prices for most varieties of apples. More importantly, these purchases are made without sacrificing quality for a lower price.

Suggested Citation

  • Jones, Eugene, 2008. "Price-Quality Tradeoffs in the Selection of Fresh Fruit: A Look at Apples," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6433, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea08:6433
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    File URL: http://purl.umn.edu/6433
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    References listed on IDEAS

    as
    1. Leibtag, Ephraim S. & Kaufman, Phillip R., 2003. "Exploring Food Purchase Behavior of Low-Income Households: How Do They Economize?," Agricultural Information Bulletins 33711, United States Department of Agriculture, Economic Research Service.
    2. Kunreuther, Howard, 1973. "Why the Poor May Pay More for Food: Theoretical and Empirical Evidence," The Journal of Business, University of Chicago Press, vol. 46(3), pages 368-383, July.
    3. Ambrose, David M, 1979. "Retail Grocery Pricing: Inner City, Suburban and Rural Comparisons," The Journal of Business, University of Chicago Press, vol. 52(1), pages 95-102, January.
    4. Donaldson, Loraine & Strangways, Raymond S, 1973. "Can Ghetto Groceries Price Competitively and Make a Profit?," The Journal of Business, University of Chicago Press, vol. 46(1), pages 61-65, January.
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    Keywords

    Demand and Price Analysis; Food Consumption/Nutrition/Food Safety;

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