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Website Usage Information for Rural-Based E-Commerce Start-Ups


  • Rea, Kenneth
  • Nwoha, Ogbonnaya John
  • Kennedy, Gary A.
  • Watson, Susan


Usage patterns for start-up agricultural and non-agricultural websites, as well as product and service oriented websites, were studied to determine differences in the number of unique visitors, usage based on the day and time of the week, total time spent on the website, and how the visitor found the website.

Suggested Citation

  • Rea, Kenneth & Nwoha, Ogbonnaya John & Kennedy, Gary A. & Watson, Susan, 2006. "Website Usage Information for Rural-Based E-Commerce Start-Ups," 2006 Annual meeting, July 23-26, Long Beach, CA 21478, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  • Handle: RePEc:ags:aaea06:21478

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    References listed on IDEAS

    1. Rajiv Lal & Miklos Sarvary, 1999. "When and How Is the Internet Likely to Decrease Price Competition?," Marketing Science, INFORMS, pages 485-503.
    2. Abate-Kassa, Getachew & Moser, Colletta H., 2003. "E-Commerce And Internet Use In Small Businesses: Trends And Issues," Staff Papers 11722, Michigan State University, Department of Agricultural, Food, and Resource Economics.
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