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Comparing Price Dispersion on and off the Internet Using Airline Transaction Data

Author

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  • Sengupta Anirban

    (Analysis Research Planning Corporation)

  • Wiggins Steven N.

    (Texas A&M University)

Abstract

The internet presumably reduces search costs and creates an “efficient” market. Prior research quantifying the dispersion in the electronic market, however, has yielded mixed results. Some recent research has documented very low levels of dispersion in internet attributing it to the use of transaction prices as opposed to posted prices. We revisit this issue using contemporaneous online and offline transaction data for airline tickets including ticket characteristics and medium of sale permitting comparison of online versus offline price dispersion. We find evidence of significantly lower price dispersion on the internet compared to offline market, though some positive dispersion still persists.

Suggested Citation

  • Sengupta Anirban & Wiggins Steven N., 2012. "Comparing Price Dispersion on and off the Internet Using Airline Transaction Data," Review of Network Economics, De Gruyter, vol. 11(1), pages 1-38, March.
  • Handle: RePEc:bpj:rneart:v:11:y:2012:i:1:n:4
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    References listed on IDEAS

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    10. Anirban Sengupta & Steven Wiggins, 2006. "Airline Pricing, Price Dispersion and Ticket Characteristics On and Off the Internet," Working Papers 06-07, NET Institute, revised Oct 2006.
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    Cited by:

    1. Nestor Duch-Brown & Bertin Martens, 2014. "Consumer benefits from the EU Digital Single Market: evidence from household appliances markets," JRC Working Papers on Digital Economy 2014-03, Joint Research Centre (Seville site).

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