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Drivers of Trust - Some Experiences of an Empirical Survey at ’Paprikakertész’ Producer Organisation


  • Zoltán Kovács

    () (University of Szeged)

  • Zsolt Baranyai

    () (Budapest Metropolitan University)

  • Miklós Vásáry

    () (Budapest Metropolitan University)


The present study aims to identify those factors which contribute to the development of trust in a producer organisation. The focus of research is the empirical testing of a theoretical trust model. According to our results the theoretical model, which leads back trust to the faith in the loyalty and competence of the other party is, is essentially correct. Our calculations have definitely proved that high level of trust among partners is developed when their faith both in loyalty and competence has high values, too. The research, however, also revealed that the above mentioned two factors determine trust to a different extent: as regards trust among partners, the faith in competence is more important; while the trust in management is rather shaped by the faith in loyalty. The results have confirmed the outcomes of former surveys, which were carried out with the same methodological approach as the present research, thus the validity of Sholtes trust model has received further support.

Suggested Citation

  • Zoltán Kovács & Zsolt Baranyai & Miklós Vásáry, 2017. "Drivers of Trust - Some Experiences of an Empirical Survey at ’Paprikakertész’ Producer Organisation," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2017),, Óbuda University, Keleti Faculty of Business and Management.
  • Handle: RePEc:pkk:meb017:205-215

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    References listed on IDEAS

    1. Dudas, Gyula & Ferto, Imre, 2009. "The effect of trust on the performance and satisfaction of co-operative members at the 'Zöld-termék’ producer organization," GAZDÁLKODÁS: Scientific Journal on Agricultural Economics, Karoly Robert University College, vol. 53(Special E), pages 1-7.
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