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An Economic and Neuroscientific Comparison of Strategic Decision-making

In: Neuroeconomics and the Firm

Author

Listed:
  • Theresa Michl
  • Stefan Taing

Abstract

The ideal firm has been studied over several centuries, yet little is known about what makes one successful and another fail. This pioneering book brings together leading researchers investigating the concept of the firm from a neuroscientific perspective.

Suggested Citation

  • Theresa Michl & Stefan Taing, 2010. "An Economic and Neuroscientific Comparison of Strategic Decision-making," Chapters, in: Angela A. Stanton & Mellani Day & Isabell M. Welpe (ed.), Neuroeconomics and the Firm, chapter 10, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13502_10
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    References listed on IDEAS

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