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Bruno Schivinski

Personal Details

First Name:Bruno
Middle Name:
Last Name:Schivinski
Suffix:
RePEc Short-ID:psc572
[This author has chosen not to make the email address public]

Affiliation

Wydział Zarządzania i Ekonomii
Politechnika Gdańska

Gdańsk, Poland
http://www.zie.pg.gda.pl/

: +48 58 347-18-99
+48 58 347-18-61
ul. Narutowicza 11/12, 80-233 Gdańsk
RePEc:edi:wzepgpl (more details at EDIRC)

Research output

as
Jump to: Working papers Chapters

Working papers

  1. Bruno Schivinski & Dariusz Dabrowski, 2014. "The consumer-based brand equity inventory: scale construct and validation," GUT FME Working Paper Series A 22, Faculty of Management and Economics, Gdansk University of Technology.
  2. Bruno Schivinski & Dariusz Dabrowski, 2013. "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A 4, Faculty of Management and Economics, Gdansk University of Technology.
  3. Bruno Schivinski & Dariusz Dabrowski, 2013. "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A 12, Faculty of Management and Economics, Gdansk University of Technology.

Chapters

  1. Bruno Schivinski & Radoslaw Macik, 2011. "Pubicly Available Lecture Webcasts – e-Learning or Promotion Tool? Case Study," Knowledge as Business Opportunity: Proceedings of the Management, Knowledge and Learning International Conference 2011, International School for Social and Business Studies, Celje, Slovenia.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Working papers

  1. Bruno Schivinski & Dariusz Dabrowski, 2013. "The Impact of Brand Communication on Brand Equity Dimensions and Brand Purchase Intention Through Facebook," GUT FME Working Paper Series A 4, Faculty of Management and Economics, Gdansk University of Technology.

    Cited by:

    1. Bruno Schivinski & Dariusz Dabrowski, 2013. "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A 12, Faculty of Management and Economics, Gdansk University of Technology.

  2. Bruno Schivinski & Dariusz Dabrowski, 2013. "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A 12, Faculty of Management and Economics, Gdansk University of Technology.

    Cited by:

    1. Zeynep Birce Ergor & Elif Akagun Ergin, 2016. "The Role of Social Media on Establishing Brand Value: A Content Analysis on Banks in Turkey," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 8(3), pages 97-102, March.
    2. Mohammad Hakkak & Hojjat Vahdati & Seyyed Hadi Mousavi Nejad, 2015. "Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 5(7), pages 369-381, July.
    3. Saeed M.Z.A. Tarabieh, 2017. "The Synergistic Impact of Social Media and Traditional Media on Purchase Decisions: The Mediating Role of Brand Loyalty," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 51-62.
    4. Dijkmans, Corné & Kerkhof, Peter & Beukeboom, Camiel J., 2015. "A stage to engage: Social media use and corporate reputation," Tourism Management, Elsevier, vol. 47(C), pages 58-67.
    5. Beukeboom, Camiel J. & Kerkhof, Peter & de Vries, Metten, 2015. "Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention," Journal of Interactive Marketing, Elsevier, vol. 32(C), pages 26-36.

Chapters

    Sorry, no citations of chapters recorded.

More information

Research fields, statistics, top rankings, if available.

Statistics

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 3 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-MKT: Marketing (3) 2013-04-13 2013-06-30 2014-06-07. Author is listed
  2. NEP-IPR: Intellectual Property Rights (2) 2013-06-30 2014-06-07. Author is listed
  3. NEP-CUL: Cultural Economics (1) 2013-06-30. Author is listed

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