Repeat Research and Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media
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DOI: 10.11118/actaun201967020485
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- Rajagopal, 2013. "Social Media Metrics," Palgrave Macmillan Books, in: Managing Social Media and Consumerism, chapter 7, pages 132-151, Palgrave Macmillan.
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Keywords
social media; marketing communication; interactive web communication; marketing communication mix; market orientation; e-marketing; digital media marketing;All these keywords.
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