IDEAS home Printed from
   My bibliography  Save this book chapter

Pubicly Available Lecture Webcasts – e-Learning or Promotion Tool? Case Study


  • Bruno Schivinski

    (Maria Curie-Sklodowska University in Lublin, Poland)

  • Radoslaw Macik

    (Maria Curie-Sklodowska University in Lublin, Poland)


This paper aims to show how universities interact with internet users by webcasting selected courses. Paper has exploratory case-study character, presenting example of Berkeley Webcast initiative of University of California, Berkeley, webcasting undergraduate courses and on-campus events. On the base of short introduction to webcasting usage as an e-learning and promotional tool, the analysis of 3 purposely chosen different courses from Spring 2011 semester, with their content available on YouTube is provided. Timetables with number of views during research period for each event within selected courses are provided, as well as main audience description and geographical reach on the base of publicly available YouTube stats. Main conclusions from this analysis is that topic of the lecture influences importantly the view numbers and audience. Also after first two lectures number of spectators stabilizes, and public is more loyal. Estimated demographics suggest that important part of audience for each selected course were high-school scholars – possible prospects for universities. Geographical reach is global confirming proposition about not only educational but also promotional influence of webcasts. Additional analysis was performed to create a network map of videos with highest number of views. Result – the very dense network – may be perceived as a key element for generating new video suggestions to the users – which help them to get information about other courses and the university offer. Thus webcasting beyond being a tool for lectures delivery to students seems to be a very effective way for universities to expose their brands at an international level.

Suggested Citation

  • Bruno Schivinski & Radoslaw Macik, 2011. "Pubicly Available Lecture Webcasts – e-Learning or Promotion Tool? Case Study," Knowledge as Business Opportunity: Proceedings of the Management, Knowledge and Learning International Conference 2011, International School for Social and Business Studies, Celje, Slovenia.
  • Handle: RePEc:isv:mklp11:267-276

    Download full text from publisher

    File URL:
    File Function: full text
    Download Restriction: no

    File URL:
    File Function: Conference Programme
    Download Restriction: no

    More about this item


    webcasts; e-learning; case-study;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:isv:mklp11:267-276. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alen Ježovnik). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.