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The Impact of the Communicative Behaviour in Social Media on the University Brand Image

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  • Ana Kazaishvili, Lia Khmiadashvili

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  • Ana Kazaishvili, Lia Khmiadashvili, 2022. "The Impact of the Communicative Behaviour in Social Media on the University Brand Image," International Journal of Management, Knowledge and Learning, ToKnowPress, vol. 11, pages 135-143.
    • Handle: RePEc:tkp:jouijm:v:11:y:2022:p:135-143
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    References listed on IDEAS

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    1. Roger Bennett & Rehnuma Ali-Choudhury, 2009. "Prospective Students' Perceptions of University Brands: An Empirical Study," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 19(1), pages 85-107, May.
    2. Bruno Schivinski & Dariusz Dabrowski, 2013. "The Effect Of Social-Media Communication On Consumer Perceptions Of Brands," GUT FME Working Paper Series A 12, Faculty of Management and Economics, Gdansk University of Technology.
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