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Dr Vikas Gautam

Personal Details

First Name:Vikas
Middle Name:
Last Name:Gautam
Suffix:
RePEc Short-ID:pga666
[This author has chosen not to make the email address public]
Associate Professor, ICFAI Business School Hyderabad
+919910458075

Affiliation

Business School (IBS)
ICFAI University

Hyderabad, India
http://www.ibshyderabad.org/
RePEc:edi:bsicfin (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Sombala Ningthoujam & Reshmi Manna & Vikas Gautam & Sandeep Chauhan, 2020. "Building customer engagement and brand loyalty through online social media: an exploratory study," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 11(2), pages 143-160.
  2. Vikas Gautam & Sombala Ningthoujam, 2017. "Examining the relationship between corporate social responsibility and buying patterns of consumers: evidence from India," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 3(4), pages 376-387.
  3. Vikas Gautam, 2017. "Moderation effect of culture on the relationships among hedonism, product information, social integration and attitude towards advertising: an empirical study," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 3(1), pages 38-49.
  4. Vikas Gautam & Suresh K G & Aviral Kumar Tiwari, 2013. "Impact Of Real Exchange Rates On Exports Of Agricultural Commodities: Evidence From India," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 11, pages 46-58, June.
  5. Vikas GAUTAM & Suresh KG, 2012. "An Empirical Investigation About Relationship Between International Trade And Tourist Arrival: Evidence From India," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 2(3), pages 53-62, September.
  6. Vikas Gautam & Mukund Kumar, 2012. "An Empirical Investigation to Analyze the Brand Equity and Resonance of Banking Services: Evidence from India," Management, University of Primorska, Faculty of Management Koper, vol. 7(1), pages 3-16.
  7. Gautam, Vikas, 2012. "An empirical investigation of consumers’ preferences about tourism services in indian context with special reference to state of Himachal Pradesh," Tourism Management, Elsevier, vol. 33(6), pages 1591-1592.
  8. Vikas GAUTAM & Mukund KUMAR, 2012. "A Study On Attitudes Of Indian Consumers Towards Insurance Services," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(1), pages 51-62, March.
  9. Vikas Gautam, 2011. "Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry," International Review of Management and Marketing, Econjournals, vol. 1(4), pages 74-85.
  10. Vikas Gautam, 2011. "Effectiveness of Customer Relationship Management Program in Insurance Companies: An Indian Exploration," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 2(3), pages 42-56, July.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Sombala Ningthoujam & Reshmi Manna & Vikas Gautam & Sandeep Chauhan, 2020. "Building customer engagement and brand loyalty through online social media: an exploratory study," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 11(2), pages 143-160.

    Cited by:

    1. Lim, Weng Marc & Rasul, Tareq, 2022. "Customer engagement and social media: Revisiting the past to inform the future," Journal of Business Research, Elsevier, vol. 148(C), pages 325-342.
    2. Lim, Weng Marc & Rasul, Tareq & Kumar, Satish & Ala, Mamun, 2022. "Past, present, and future of customer engagement," Journal of Business Research, Elsevier, vol. 140(C), pages 439-458.

  2. Vikas GAUTAM & Suresh KG, 2012. "An Empirical Investigation About Relationship Between International Trade And Tourist Arrival: Evidence From India," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 2(3), pages 53-62, September.

    Cited by:

    1. Florina STEFANACHE, 2014. "Development Of Services In The Hospitality Sector. Case Study: S.C. Ro Com Central S.A," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 4(2), pages 28-35, June.

  3. Vikas Gautam & Mukund Kumar, 2012. "An Empirical Investigation to Analyze the Brand Equity and Resonance of Banking Services: Evidence from India," Management, University of Primorska, Faculty of Management Koper, vol. 7(1), pages 3-16.

    Cited by:

    1. Divakaran, Pradeep Kumar Ponnamma & Xiong, Jie, 2022. "Eliciting brand association networks: A new method using online community data," Technological Forecasting and Social Change, Elsevier, vol. 181(C).

  4. Gautam, Vikas, 2012. "An empirical investigation of consumers’ preferences about tourism services in indian context with special reference to state of Himachal Pradesh," Tourism Management, Elsevier, vol. 33(6), pages 1591-1592.

    Cited by:

    1. Ebru Tumer Kabadayi & Nilsah Cavdar Aksoy & Nihal Yazici & Alev Kocak Alan, 2022. "Airbnb as a sharing economy-enabled digital service platform: The power of motivational factors and the moderating role of experience," Tourism Economics, , vol. 28(3), pages 748-771, May.
    2. Wells, Victoria.K. & Taheri, Babak & Gregory-Smith, Diana & Manika, Danae, 2016. "The role of generativity and attitudes on employees home and workplace water and energy saving behaviours," Tourism Management, Elsevier, vol. 56(C), pages 63-74.
    3. Dhar, Rajib Lochan, 2015. "Service quality and the training of employees: The mediating role of organizational commitment," Tourism Management, Elsevier, vol. 46(C), pages 419-430.
    4. Li, Jianping & Feng, Yuyao & Li, Guowen & Sun, Xiaolei, 2020. "Tourism companies' risk exposures on text disclosure," Annals of Tourism Research, Elsevier, vol. 84(C).

  5. Vikas GAUTAM & Mukund KUMAR, 2012. "A Study On Attitudes Of Indian Consumers Towards Insurance Services," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(1), pages 51-62, March.

    Cited by:

    1. Augustine Kwadwo Yeboah, 2018. "Determinants of Micro-Insurance Ownership Decision: Empirical Evidence from Informal Commercial Market Business Operators in Ghana," Journal of Social and Development Sciences, AMH International, vol. 8(4), pages 14-23.

  6. Vikas Gautam, 2011. "Investigating the Moderating Role of Corporate Image in the Relationship between Perceived Justice and Recovery Satisfaction: Evidence from Indian Aviation Industry," International Review of Management and Marketing, Econjournals, vol. 1(4), pages 74-85.

    Cited by:

    1. Yuan-Shuh Lii & May-Ching Ding & Chih-Huang Lin, 2018. "Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery," Sustainability, MDPI, vol. 10(12), pages 1-21, December.

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