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An empirical investigation of consumers’ preferences about tourism services in indian context with special reference to state of Himachal Pradesh

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  • Gautam, Vikas

Abstract

The paper presents the results of a study in Himachal Pradesh, India that assesses the preferences of tourists with reference to the need for information, value for money, security, mode of access, choice offered, and responses to complaints. The results of a conjoint analysis show that tourists attributed the highest importance to security, value for money, and provision of information. Conversely they attribute less importance to complaint responses, choice offered and mode of access. Logistic regression analysis findings provide evidence that socio-demographic variables were important predictor variables for the dependent variable ’utility’. The sample comprised 847 respondents.

Suggested Citation

  • Gautam, Vikas, 2012. "An empirical investigation of consumers’ preferences about tourism services in indian context with special reference to state of Himachal Pradesh," Tourism Management, Elsevier, vol. 33(6), pages 1591-1592.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:6:p:1591-1592
    DOI: 10.1016/j.tourman.2011.12.014
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    References listed on IDEAS

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    1. Paul E. Green & Abba M. Krieger & Yoram Wind, 2001. "Thirty Years of Conjoint Analysis: Reflections and Prospects," Interfaces, INFORMS, vol. 31(3_supplem), pages 56-73, June.
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    2. Dhar, Rajib Lochan, 2015. "Service quality and the training of employees: The mediating role of organizational commitment," Tourism Management, Elsevier, vol. 46(C), pages 419-430.
    3. Li, Jianping & Feng, Yuyao & Li, Guowen & Sun, Xiaolei, 2020. "Tourism companies' risk exposures on text disclosure," Annals of Tourism Research, Elsevier, vol. 84(C).
    4. Wells, Victoria.K. & Taheri, Babak & Gregory-Smith, Diana & Manika, Danae, 2016. "The role of generativity and attitudes on employees home and workplace water and energy saving behaviours," Tourism Management, Elsevier, vol. 56(C), pages 63-74.

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