Strategic Innovative Marketing and Tourism
Editor
- Androniki Kavoura(University of West Attica)Ulrike Gretzel(University of Southern California)Vasiliki Vrana(International Hellenic University)
Abstract
No abstract is available for this item.Individual chapters are listed in the "Chapters" tab
Suggested Citation
- Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), 2026. "Strategic Innovative Marketing and Tourism," Springer Proceedings in Business and Economics, Springer, number 978-3-032-12968-0, March.
Handle: RePEc:spr:prbuec:978-3-032-12968-0
DOI: 10.1007/978-3-032-12968-0
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Book Chapters
The following chapters of this book are listed in IDEAS- Chouaib Dakouan & Redouane Benabdelouahed & Oumaima Lebbar, 2026. "Theoretical Exploration of the Application of Artificial Intelligence in Optimizing Inbound Marketing Practices," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 1-9, Springer.
- Attila Kovács, 2026. "Relevance of Reflective Control Disruption in Gaming Addiction for Gamification and Digital Policy," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 11-19, Springer.
- Fotini Maniou & Roido Mitoula & Maria Manola & Vilelmini Karagianni & Olga Eleni Astara, 2026. "Cultural Entrepreneurship and Sustainable Development in Remote Aegean Islands: Lesvos and Imbros," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 21-29, Springer.
- Chara Pappa & Odysseas Pavlatos & Nicos Sykianakis & Androniki Kavoura & Miltiadis Chalikias, 2026. "Addressing Organisational Barriers in the Digital Transformation of Finance," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 31-38, Springer.
- Chara Pappa & Odysseas Pavlatos & Nicos Sykianakis & Androniki Kavoura, 2026. "Leveraging Automation and Data Analytics for Enhanced Financial Performance," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 39-45, Springer.
- Maria Manola & Georgios Karagiannis & Fotini Maniou & Agisilaos Economou & Roido Mitoula, 2026. "Eco-Tourism in Border Coastal Areas and Sustainability: Case Study Nestos Delta, Keramoti Lagoon and Thasopoula Island in the Region of Eastern Macedonia-Thrace (Greece)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 47-54, Springer.
- Vasileios Dimou & Eirini Tsagkalidou & Chris Vasilliadis & Georgios Chrysostomou, 2026. "The Cultural Heritage of the Archaeological Park of Dion, Pieria, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 55-63, Springer.
- Vasileios Dimou & Eirini Tsagkalidou & Chris Vasilliadis & Georgios Chrysostomou, 2026. "A Proposal for a Multimodal Tourist Route," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 65-72, Springer.
- Gizem Arik & Eda Yasa Ozelturkay, 2026. "The Role of Influencers on Consumers’ Intentions to Purchase Green Cosmetics," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 73-81, Springer.
- Jolanta Stec-Rusiecka & Aldona Migała-Warchoł, 2026. "The Impact of Education Level on Poverty Rates in European Union Countries," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 83-91, Springer.
- Anastasios Sepetis & George Pierrakos, 2026. "Holistic Sustainable Primary Health Care Policies for Connecting Diagnosis-Related Groups with Sustainable Finance Models," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 93-101, Springer.
- Knut Ingar Westeren, 2026. "Exploring Sustainability Challenges and Solutions for Rural Tourist Establishments in Norway and Poland Using SWOT Analysis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 103-111, Springer.
- Tzenifer Ifigeneia Fasoura & Vaggelis Saprikis & Ioannis Antoniadis, 2026. "Investigation of the Factors Leading to Shopping Cart Abandonment via Mobile Devices," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 113-120, Springer.
- Kika Ioannou Kazamia, 2026. "Repurposing an Existing Hotel Structure for Elderly Accommodation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 121-129, Springer.
- Vasileios Dimou & Athanasios Iliodromitis & Vasileios Pagounis & Dimitrios Anastasiou & Elisavet Tsilimantou & Christos Vassiliadis & Georgios Chrisostomou, 2026. "Promoting the Rich Cultural Legacy of Pieria, Through Geospatial Documentation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 131-139, Springer.
- Katarzyna Szwedziak & Androniki Kavoura & Adam Busławski & Marcin Pieczyński & Kaludia Russek, 2026. "Optimization of Supply Chain Management in the Pharmaceutical Industry," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 141-147, Springer.
- Joel Qi Hong Yap & Zilmiyah Kamble & Adrian T. H. Kuah & Denis Tolkach, 2026. "Mapping the Role of Museums in Memory-Making and Memory-Retention: A Scoping Review of Practices, Narratives, and Visitor Engagement Strategies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 149-157, Springer.
- Eleonore Zippelius, 2026. "Propositions for a Socio-Spatial Paradigm Shift in Tourism," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 159-167, Springer.
- Nikoletta Stamoglou & Ioannis Antoniadis & George Avlogiaris & Vaggelis Saprikis, 2026. "The Influence of Fitness Influencers on Consumer Trust and Purchase Intention in the Activewear Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 169-175, Springer.
- Symira Sidiropoulou & Ioannis Antoniadis & George Avlogiaris & Vaggelis Saprikis, 2026. "Beyond Convenience: Segmenting Greek Food-Delivery App Users Through Factor and Cluster Analysis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 177-184, Springer.
- Evangelos Papoulias & Theoklis-Petros Zounis, 2026. "Artists and the Art Contemporary Fairs: The Art Thessaloniki International Contemporary Fair and the Honored Artist “Opy Zouni” (2024) and Opy Zouni Awards (2025)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 185-193, Springer.
- Oleksandra Oliynychuk & Ewa Patra, 2026. "The Economic and Social Impacts of Geographical Indications on Sustainable Local Development," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 195-204, Springer.
- Iordanis Karavasilis & Vasiliki Vrana & George Karavasilis, 2026. "The Effect of Information and Communication Activities in European Countries’ Gross Domestic Product," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 205-212, Springer.
- Anna Barwińska-Małajowicz & Radosław Pyrek, 2026. "Developing Digital Competences of Young People in the Context of Using Artificial Intelligence: The Case of Poland," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 213-221, Springer.
- Antonia Koutsopoulou & Theodora Papatheochari & Spyros Niavis, 2026. "Innovative Strategies for Sustainable Tourism in the Mediterranean: Comparative Insights from four Transnational Projects," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 223-231, Springer.
- Athanasios Andriopoulos & Antonios Kargas & Faidon Komisopoulos & Stamatios Ntanos & Dimitrios Drosos, 2026. "Enhancing Strategic Analysis Thought with Gamification Tools and Techniques," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 233-241, Springer.
- Vasileios Argyroulis & Eleni C. Gkika & Antonios Kargas & Anastasios Lymperiou, 2026. "Prospects and Challenges of Strategic Management in Greek Telecom Market Following the Structure-Conduct-Performance Paradigm," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 243-251, Springer.
- Zilmiyah Kamble & Ziwei Yang & Joel Qi Hong Yap, 2026. "Community-Based Tourism and Social Sustainability: A Scoping Review of Planning Approaches for Equity, Inclusion, and Empowerment," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 253-260, Springer.
- Ioannis Antoniadis & Vaggelis Saprikis & George Fragulis, 2026. "Smart and Trusted Marketing: Integrating Blockchain and Artificial Intelligence," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 261-269, Springer.
- Mihai Duguleana & Jorge Manuel Braz Gonçalves & Fátima Gonçalves & Mónica Patrícia Martins Saraiva & Filipe Moreira & Ana Mancho de la Iglesia & Rocío Ibarra Arias & Victor-Alexandru Briciu, 2026. "Co-creating XR Heritage Narratives: The Tales in Motion Approach," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 271-279, Springer.
- S. Mytilinaiou & E. Martini & Androniki Kavoura & I. Delfino, 2026. "A Multidisciplinary Design Perspective for Integrating the Promotion of Intangible Cultural Heritage (ICH) into Higher Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 281-289, Springer.
- Ziwei Yang & K Thirumaran & Zilmiyah Kamble & Josephine Pryce, 2026. "Folk Dance and the Quest for Cultural Sustainability," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 291-299, Springer.
- Konstantinos Kotsopoulos & Nikolaos Papastamatiou & Charalampos Theodorakopoulos, 2026. "META-TRAINING: Designing Immersive VR-Based Learning Environments for Remote Training and Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 301-309, Springer.
- Efstathios Tomazos & Niki Glaveli, 2026. "Mapping the Path to Sustainability: Core Pillars for Transforming Primary and Secondary Educational Institutions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 311-319, Springer.
- Elissavet Kosta & Konstantinos Kotsopoulos & Nikolaos Papastamatiou & Vasiliki Giannaki, 2026. "ARDION: An Artificial Intelligence (AI)-Enhanced Extended Reality (XR) Platform for Interactive Heritage Narratives at Ancient Dodona, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 321-328, Springer.
- Sónia Avelar & Carlos Farinha & Flávio Tiago & Teresa Borges-Tiago, 2026. "Navigating the Human Side of AI: Insights into Employee Attitudes, Risks, and Regional Variations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 329-337, Springer.
- Christos Ziakis & Aristeidis Papadopoulos & Ioannis Antoniadis & Vaggelis Saprikis, 2026. "Conversion Rate Optimization in e-Business: Trust, Design, and Personalization Implications for Landing-Page Design," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 339-347, Springer.
- Christos Ziakis & Androniki Kavoura, 2026. "A Comparative Study of Social Media Presence and Web Performance in Software-As-A-Service Startups," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 349-356, Springer.
- Andreea-Claudia Mardache & Maria-Denisa Dumbravă, 2026. "Food Waste and Ethical Consumption at Individual Level and in the Hospitality Industry in Brasov, Romania," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 357-365, Springer.
- Ewa Chomać-Pierzecka & Anna Sobczak, 2026. "Sustainability in the Minds of Polish Tourism Students," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 367-374, Springer.
- Paraskevi A. Evangelou & Georgia K. Broni, 2026. "Preservation of Cultural Heritage Through Digital Advancement and Emerging Technologies by the Greek Ministry of Culture," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 375-382, Springer.
- Ilias Diamantopoulos & Stamatios Ntanos & Garyfallos Arabatzis & Anastasios Sepetis, 2026. "Investigating Primary School Teachers’ Behavior toward Energy Saving for Promoting Pupils’ Environmental Awareness," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 383-391, Springer.
- Anna Krompa & Alina Hyz, 2026. "Policy Innovations for Addressing Burnout in Public Administration: Insights from the Greek Education Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 393-401, Springer.
- Apostolis Gkikas & Ioannis Salmon & Anastasios Sepetis, 2026. "Mapping the Intellectual Structure of Green Human Resource Management: A Bibliometric Analysis of Global Research Trends (2000–2024)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 403-411, Springer.
- Sofia Gkarane & Iordanis Kotzaivazoglou & Chris Vassiliadis, 2026. "Community-Driven Events as Engines of Destination Regeneration: Lessons from Practitioners," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 413-421, Springer.
- Victor-Alexandru Briciu & Arabela Briciu & Denisa-Andreea Balmuș & Teodor-Ștefan Bîldea, 2026. "Digital Communication and Innovation Strategies in the HoReCa Industry: A Case Study of the Brașov Tavern Keepers’ Guild, Romania," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 423-431, Springer.
- Fotini Maniou & Konstantinos Trikalitis & Vilelmini Karagianni & Maria Manola & Roido Mitoula, 2026. "The Contribution of Monastic Manuscripts of Boeotia, Greece to Religious Literature, Cultural Heritage, and Cultural Tourism: A Qualitative Investigation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 433-441, Springer.
- Dimitrios Aidonis & Charisios Achillas & Vasileios Dimou, 2026. "Inclusive by Design: Implementing the ColorADD Code for Inclusive Beach Tourism in Pieria, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 443-450, Springer.
- Athina Theodoropoulou & Aikaterini Dedouli-Lazaraki, 2026. "The Global Minimum Level of Taxation for Multinational Enterprise Groups and Large-Scale Domestic Groups in the EU and the Greek Legal Order," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 451-457, Springer.
- Odise Xhelita & Apostolos Manthos, 2026. "Smart “Surveillance Capitalism” and Consumer Protection Through the Principle of Transparency," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 459-466, Springer.
- Georgia Karakousis, 2026. "Accounting for Intangibles in the Age of Cultural Branding: From Goodwill to Invisibility," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 467-475, Springer.
- Rodia Stouka & Georgios Pierrakos & Aspasia Goula & Stelios Zimeras & Pinelopi Sotiropoulou, 2026. "Strategic Μanagement of Occupational Health and Safety (OHS) as a Determinant of Organizational Behavior and Performance," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 477-484, Springer.
- Anna Efstathiou & Maria Vergopoulou & Christina Vergopoulou, 2026. "Integrating Emerging Technologies with Heritage-Inspired Hospitality and Exhibition Design to Promote Ecological Awareness and Sustainable Tourism," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 485-493, Springer.
- Maria Poli & Konstantinos Malagas & Μaria Manola, 2026. "Accessible Tourism in Greece: The Case of the First Fully Accessible Beach at the Voula Branch of PIKPA, Athens, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 495-503, Springer.
- Elpiniki Georgoulopoulou & Vasiliki Karagianni & Stamatios Ntanos & Grigoris Gikas & Anastasios Sepetis, 2026. "Critical Analysis of Financial Statements of Public Hospitals. Case Study: The 5th Health Region of Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 505-513, Springer.
- Theodora Diagoupi & Stamatios Ntanos & Sofia Ioannidou, 2026. "Environmental Awareness, Energy Conservation, and Recycling in Public Services: A Case Study in a Public Health Facility in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 515-522, Springer.
- Sotirios Varelas & Athina Papageorgiou, 2026. "The Strategic Approach of Greek Expatriates as Inbound Tourists and the Αnalysis of Their Consumer Behavior," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 523-530, Springer.
- Kalliopi-Maria Tramvalidou & Vasiliki Vrana & Garyfallos Fragidis, 2026. "Integrating Customer Experience and Value Co-Creation in Public Services," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 531-538, Springer.
- Fotini Maniou & Konstantinos Trikalitis & Vilelmini Karagianni & Maria Manola & Roido Mitoula, 2026. "Exploring the Religious, Cultural, and Touristic Significance of Monastic Manuscripts of Boeotia, Greece, Through Visitor Perceptions," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 539-547, Springer.
- Venetia Georganta & Dimitrios Stranis & George Karydis & Sofia Ioannidou, 2026. "Sustainability Goals and the EU Policy on Public Contracts," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 549-557, Springer.
- Eleftheria Matta & George Stalidis & Kyriaki Dimitriadou, 2026. "Predicting Consumer Profiles to Enhance Targeted Marketing," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 559-567, Springer.
- Despoina Tsavdaridou & Eirini Papadaki & Alexandros Apostolakis, 2026. "Econometric Analysis of Cultural Participation Modes in Greek Heritage Organizations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 569-577, Springer.
- Panagiotis A. Tsaknis & Despoina D. Saptelianou & Alexandros G. Sahinidis & Georgia J. Tsakni, 2026. "Nurturing Women Entrepreneurs: The Role of Entrepreneurship Education in Sustainability," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 579-587, Springer.
- Alexandros G. Sahinidis & Panagiotis A. Tsaknis & Despoina D. Saptelianou, 2026. "Can Personality Drive Perceived Behavioral Control? Evidence from Entrepreneurship Education in Sustainability," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 589-596, Springer.
- Maria-Cristina Bularca & Raluca-Maria Şerbănescu & Claudiu Coman, 2026. "How Is Short-Form Content Influencing Consumers Regarding Tourism," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 597-605, Springer.
- Nikolaos Trihas & Ioannis Valachis, 2026. "Strategies to Increase Direct Bookings in Hotels," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 607-615, Springer.
- Emin Sertaç Arı & Betül Aktaş, 2026. "Tracking the Green Image: A Cross-Sectoral Review of Greenwashing Research," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 617-626, Springer.
- Efthimios Dragotis & Despina A. Karayanni & Yannis Stamatiou & Irene Giannopoulou, 2026. "A Marketing Executives’ Empirical Survey on Social Media Adoption," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 627-634, Springer.
- Efthimios Dragotis & Despina A. Karayanni & Yannis Stamatiou & Irene Anagnostopoulou, 2026. "Drivers and Disparities: Artificial Intelligence Adoption among Greek Marketing Executives," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 635-643, Springer.
- Despina A. Karayanni & Efthimios Dragotis & Yannis Stamatiou & Dimitra-Panagiota Panagiotakopoulou, 2026. "An Exploratory Consumer Research on Drivers of Chatbot Satisfaction: The Pivotal Role of Empathy in Human-Artificial Intelligence Interaction," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 645-653, Springer.
- Maria Poli & Konstantinos Malagas, 2026. "Removing the Barriers to Improve Accessible Tourism: Α General Overview," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 655-663, Springer.
- Triantafyllia Koletsa & Georgios Pierrakos & Aspasia Goula & Niki Kyriakidou & Anastasios Sepetis, 2026. "From Inspection to Integrated Improvement: Reframing Quality Governance Through Person-Centred and Participatory Care in Europe," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 665-673, Springer.
- Michalis Skordoulis & Petros Kalantonis, 2026. "The Financial Impact of Environmentally Sustainable Innovation: Evidence from the ATHEX ESG Index and Integrated Corporate Reports," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 675-683, Springer.
- Marios Konstantinos Sotiropoulos & Michalis Skordoulis & Petros Kalantonis & Konstantinos Milioris, 2026. "Artificial Intelligence in Accounting: Perceptions, Usefulness, and Professional Readiness among Greek Accountants," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 685-692, Springer.
- Konstantina Efentaki & Petros Kalantonis & Michalis Skordoulis & Nektarios Stavropoulos, 2026. "Corporate Governance and Earnings Management: Theoretical Insights and Evidence from the Literature," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 693-700, Springer.
- Chrysoula Matsali & Aristidis Papagrigoriou & Michalis Skordoulis & Christos Fois, 2026. "How CEO Dominance Shapes the Environmental, Social, and Governance (ESG)–Financial Performance Relationship. A Review of the Recent Literature," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 701-708, Springer.
- Nikolaos Livanos & Αnastasios Sepetis & Panagiotis Arsenos & Andreas Alexopoulos, 2026. "Online Reputation Management and Environmental Sustainability Strategy in Greek Hotels: Perceptions, Practices, and Impacts," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 709-715, Springer.
- Michalis Skordoulis & Christos Fois & Anastasios Sepetis & Angelos Stavros Stavropoulos, 2026. "Strategic Integration of Green Skills in Business: Insights into Green Human Resource Management in the Greek Tourism Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 717-724, Springer.
- Amalia Papagiannopoulou & Konstantina Panagiotakopoulou & Michalis Skordoulis & Aristidis Papagrigoriou, 2026. "Strategic Profiling of Wine Tourists in Central Greece: Insights for Wine Tourism Business Development," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 725-732, Springer.
- Carlos Farinha & Teresa Borges-Tiago & Sónia Avelar, 2026. "Where Innovation Meets Responsibility: The Impact of Sustainable Practices on Tourism Experience Satisfaction," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 733-741, Springer.
- Christos Karagiannis & Pagona-Xanthi Psathopoulou & Christos Fois & Andreas Alexopoulos, 2026. "Smart Cities and Their Contribution to the Enhancement of Citizens’ Quality of Life: The Case of the Municipality of Larissa, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 743-749, Springer.
- Eirini Alverti & Andreas Alexopoulos & Christos Fois & Miltiadis Chalikias, 2026. "Circular Economy in the Hotel Industry: The Case of Attica Region, Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 751-759, Springer.
- Ivana Anucin Vrionis & Sotirios Varelas, 2026. "Implementing Sustainable Habits in Dynamic Pricing Through Revenue Management Strategies in the Hotel Industry—A Literature Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 761-768, Springer.
- Christos Ziakis, 2026. "Funding Trajectories in SaaS Start-Ups: A Cross-Vertical Sectoral Analysis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 769-776, Springer.
- Dimitris C. Gkikas & Prokopis K. Theodoridis, 2026. "Digital Tools in Tourism Marketing: A Narrative Review of Social Media, Artificial Intelligence, and Mobile Strategies," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 777-786, Springer.
- Dimitris C. Gkikas & Prokopis K. Theodoridis, 2026. "Digital Storytelling and Tourist Behavior: A Narrative Review of Content, Trust, and Engagement," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 787-795, Springer.
- Panagiotis Passas & Dimitrios Stranis & Nikolaos Michos & Sofia Ioannidou, 2026. "Europeanization and Reform of Domestic Public Policies. The Case of Greece in Environmental Policy," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 797-805, Springer.
- Nikolaos Michos & Dimitrios Stranis & Panagiotis Passas & Sofia Ioannidou, 2026. "Independent Authorities Within the Framework of the European Union. Structural Shifts in the State Society Relationship in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 807-815, Springer.
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- Sofia Ioannidou & Nikolaos Michos & Panagiotis Passas & Dimitrios Stranis, 2026. "Mentoring and Coaching as Supporting Processes in the Professional Life of the Civil Servant," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 827-835, Springer.
- Matthaios Bimpas & Nikolaos Doulamis & Anastasios Doulamis & Dimitrios Vamvatsikos & Dimitrios Kalogeras, 2026. "Bankable Transformative Climate Solutions in Order to Improve Sustainable Climate Adaptation and Mitigation Measures," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 837-845, Springer.
- Anastasios Doulamis & Nikolaos Doulamis & Matthaios Bimpas & Ioannis Rallis & Dimitrios Vamvatsikos, 2026. "Deployment and Assessment of Predictive Modelling, Environmentally Sustainable Digital Tools for Improving the Resilience of Inland Water-Way (IWW) Against Climate Change and Other Extremes," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 847-855, Springer.
- Vasiliki Basdekidou, 2026. "A Bibliometric Analysis on Women’s Digital Entrepreneurship: Key Research Themes, Trends, Challenges, Issues, and Contributions to Sustainable Entrepreneurship Performance," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 857-865, Springer.
- Irene Kamenidou & Spyridon Mamalis & Aikaterini Stavrianea & Ifigeneia Mylona & Evangelia-Zoi Bara, 2026. "Intragenerational Differences in Information Quality and Credibility of Influencer Marketing: Insight from the Generation Z Student Cohort," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 867-873, Springer.
- Triantafyllos Papafloratos, 2026. "Evaluating Waste Management Material Topics in Hotel Corporate Social Responsibility Reports in Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 875-883, Springer.
- Agisilaos Konidaris & Athanasios Tsipis & Aggeliki Sgora & Erato Koustoumpardi, 2026. "A Recommender Framework for Destination Management Organizations (DMOs) Based on User-Generated Content," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 885-893, Springer.
- Spyridon Mamalis & Irene Kamenidou, 2026. "Understanding Wine Consumer Segments Through Extrinsic Cues Preference Analysis," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 895-902, Springer.
- Anna Efstathiou & Paraskevi Vasileiou, 2026. "Materiality Matters: Data-Driven Interiors for Hospitality Design Optimization," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 903-911, Springer.
- Eleni C. Gkika & Antonios Kargas & Dimitrios Drosos, 2026. "Beyond Usefulness and Ease: Investigating the Role of Enjoyment and Self-Efficacy in Technology Adoption Among Bank Employees," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 913-920, Springer.
- Panagiota Xanthopoulou & Alexandros G. Sahinidis, 2026. "Fostering Social Entrepreneurship: The Role of Entrepreneurship Education," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 921-929, Springer.
- Evangelia-Zoi Bara & Spyridon Mamalis & Aikaterini Stavrianea & Irene Kamenidou, 2026. "Teachers Perspectives of Social Marketing in Combating Bullying in School: Results from a Pilot Study," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 931-938, Springer.
- Eirini Papadaki & Luciana Koro & Alexandra Prendi & Emmanouil Spanakis & Eleftheria Vassilaki & Maria Areti Vourlou, 2026. "Digital Marketing for Sustainable Traditional Music Festivals: The Case of Crete," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 939-947, Springer.
- Charikleia Pantelidou, 2026. "The Significance of Place in the Relationship Between Tourism and Architecture: Thoughts on Greekness and Sustainability," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 949-957, Springer.
- Stavroula Bampatzia & Aggeliki Sgora & Athina Pavlidou, 2026. "Hybrid Guided Tours in Museums Using Augmented Reality (AR) Applications: The Case Study οf the Museum οf the Macedonian Struggle and Modern History οf Macedonia (IMMA), Greece," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 959-967, Springer.
- Yiannis Koumpouros, 2026. "Digital Health for Remote Resilience: A Community-Centered Telehealth Framework for Rural Healthcare Equity," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 969-977, Springer.
- Katerina Bompolaki & Alexandros Apostolakis & George Kritsotakis, 2026. "Is Technology a Policy Panacea for the Tourism Industry? The Case of Local Residents at a Mass Tourism Destination in Crete," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 979-987, Springer.
- Yiannis Koumpouros & Androniki Kavoura, 2026. "Leveraging Telemedicine in Smart Destinations to Boost Rural Tourism and Digital Nomadism," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 989-997, Springer.
- Anna Sobczak & Ewa Chomać-Pierzecka, 2026. "The Role of Employees in Creating Entrepreneurship and Introducing Innovations," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 999-1006, Springer.
- Arabela Briciu & Victor-Alexandru Briciu & Denisa Gabor & Mihai Duguleană, 2026. "The Dynamics of Recruitment in the Romanian Public Sector: The Role of Digital Platforms Within the Institutions of the Ministry of Internal Affairs," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 1007-1015, Springer.
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