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Removing the Barriers to Improve Accessible Tourism: Α General Overview

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Maria Poli

    (University of West Attica)

  • Konstantinos Malagas

    (University of the Aegean)

Abstract

The contribution of accessible tourism to sustainable development is significant. The in-depth analysis of this critical segment of the tourism industry offers valuable insights to tackle various challenges and enhance the travel and tourism experiences for people with disabilities (PwD). To this end, the current study focuses on the knowledge of experts. The focus group method was employed to discuss the issues highlighted earlier with participants of the seminar titled ‘Inclusive Tourism in Action’, which took place in Athens in May 2025. This seminar brought together tourism professionals and accessibility advocates to explore how inclusive design and services can enhance the attractiveness of destinations and make tourism more accessible to everyone, regardless of their functional abilities. The study’s moderator met with some of the seminar participants (n = 8) and discussed the issues examined in the study. The participants were located in various European countries and had extensive experience with accessible tourism. The main findings of the study show that identifying the needs of PwD and the barriers that should be minimised through close cooperation among countries is essential. The study provides valuable insights for practitioners and policymakers to improve accessible tourism and its benefits by reducing barriers.

Suggested Citation

  • Maria Poli & Konstantinos Malagas, 2026. "Removing the Barriers to Improve Accessible Tourism: Α General Overview," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 655-663, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-12968-0_71
    DOI: 10.1007/978-3-032-12968-0_71
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