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Implementing Sustainable Habits in Dynamic Pricing Through Revenue Management Strategies in the Hotel Industry—A Literature Review

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Ivana Anucin Vrionis

    (University of Piraeus)

  • Sotirios Varelas

    (University of Piraeus)

Abstract

The constant increase in competitiveness and the demand of potential visitors force hospitality enterprises to enrich their product by adjusting their prices in real time. The strategic application of Revenue Management, combined with information and communication technologies, has allowed hotel operators to develop more dynamic concepts and pricing models by changing the data in their interaction with customers. Through a critical literature review, this study examines the role of strategic Revenue Management implementation, in the creation of dynamic rate policies and whether the utilization of sustainability habits within the dynamic packages can bring profit maximization. Furthermore, the aim of this paper is to explore the evolving strategic role of Revenue Management in the hotel industry, with a particular focus on the integration of dynamic packaging and dynamic pricing strategies with sustainability objectives. This qualitative research maps the existing literature at the intersection of strategic Revenue Management approach and in dynamic pricing methods aiming to identify key thematic trends and promising areas for future investigation. Findings reveal that Revenue Management systems do facilitate dynamic pricing strategies and support optimization of sustainability metrics. This research offers practical and conceptual value for hotel operators, technology providers, and academics by highlighting the link between dynamic pricing, digital innovation, and sustainable development through revenue strategies.

Suggested Citation

  • Ivana Anucin Vrionis & Sotirios Varelas, 2026. "Implementing Sustainable Habits in Dynamic Pricing Through Revenue Management Strategies in the Hotel Industry—A Literature Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 761-768, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-12968-0_83
    DOI: 10.1007/978-3-032-12968-0_83
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