IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-032-12968-0_67.html

Tracking the Green Image: A Cross-Sectoral Review of Greenwashing Research

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Emin Sertaç Arı

    (Korkut Ata University)

  • Betül Aktaş

    (Çağ University)

Abstract

Greenwashing, where companies make misleading environmental claims, has become a growing concern across various industries. This study provides a cross-sectoral bibliometric analysis of greenwashing research using Scopus-indexed publications. Through keyword co-occurrence, citation analysis, and journal mapping, this study identifies the sectors and regions most frequently studied, revealing a concentration in fashion, energy, and finance. However, findings also highlight significant gaps in emerging fields such as technology and digital industries, which are increasingly linked to environmental impact. By uncovering sectoral and geographical trends in the literature, the study offers insights into academic focus areas, under-researched domains, and evolving themes over time. These results contribute to a deeper understanding of how greenwashing is represented in global research and offer guidance for future studies aiming to promote accountability and transparency in sustainability practices.

Suggested Citation

  • Emin Sertaç Arı & Betül Aktaş, 2026. "Tracking the Green Image: A Cross-Sectoral Review of Greenwashing Research," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 617-626, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-12968-0_67
    DOI: 10.1007/978-3-032-12968-0_67
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-032-12968-0_67. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.