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Artists and the Art Contemporary Fairs: The Art Thessaloniki International Contemporary Fair and the Honored Artist “Opy Zouni” (2024) and Opy Zouni Awards (2025)

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Evangelos Papoulias

    (National and Kapodistrian University History Museum)

  • Theoklis-Petros Zounis

    (National and Kapodistrian University of Athens, Department of Communication and Media Studies)

Abstract

This chapter examines the relation of artists with the art contemporary fairs. Art fairs are a crucial element of the contemporary art market. Especially, art fairs play a major part in the market for contemporary art as a substantial commercial vehicle for art galleries and artists. The art fairs’ organizers had to develop creative events (exhibitions for honored artists, awards, and prizes to support participating artists) to stay connected with their audience and provide visibility to the art galleries. The chapter examines the case of the Art Thessaloniki International Contemporary Fair, and especially through: a) the organization of the exhibition of Opy Zouni as an honored artist during the Seventh Art Thessaloniki International Contemporary Fair (23-26.5.2024), and the b) The organization of the Opy Zouni awards for three participated independent artists during the Eighth Art Thessaloniki International Contemporary Fair (15-18.5.2025).

Suggested Citation

  • Evangelos Papoulias & Theoklis-Petros Zounis, 2026. "Artists and the Art Contemporary Fairs: The Art Thessaloniki International Contemporary Fair and the Honored Artist “Opy Zouni” (2024) and Opy Zouni Awards (2025)," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 185-193, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-12968-0_21
    DOI: 10.1007/978-3-032-12968-0_21
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