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Addressing Organisational Barriers in the Digital Transformation of Finance

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Chara Pappa

    (University of West Attica)

  • Odysseas Pavlatos

    (University of Macedonia)

  • Nicos Sykianakis

    (University of West Attica)

  • Androniki Kavoura

    (University of West Attica)

  • Miltiadis Chalikias

    (University of West Attica, Egaleo Park Campus)

Abstract

While algorithmic precision and accelerated fiscal adjudication beckon enticingly, the odyssey towards comprehensive digitisation remains entangled in organisational thickets. This inquiry interrogates the manoeuvres by which enterprises unsettle sedimented norms, redress capability lacunae and neutralise technophobic frictions as they re-engineer the finance citadel. Synthesising behavioural theory with contemporary field evidence, we demonstrate that unwavering executive patronage, elastic resource orchestration and iterative pedagogic scaffolds transmute robotic process automation and inferential analytics from exotic add-ons into infrastructural sinews. Crucially, success coalesces where leadership choreographs a climate of experimental licence, rendering apprehension a transient epiphenomenon. By anatomising impediments—ranging from anaemic data fluency to siloed communicative arteries—we distil pragmatic stratagems for insurgent change agents and delineate an architectural template for resilient transformation. The exposition illuminates the dialectic between technological aspiration and cultural disposition, offering a navigational chart for entrenching digital musculature and realising durable organisational uplift amid volatile competitive terrains and regulatory flux today.

Suggested Citation

  • Chara Pappa & Odysseas Pavlatos & Nicos Sykianakis & Androniki Kavoura & Miltiadis Chalikias, 2026. "Addressing Organisational Barriers in the Digital Transformation of Finance," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 31-38, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-12968-0_4
    DOI: 10.1007/978-3-032-12968-0_4
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