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A Bibliometric Analysis on Women’s Digital Entrepreneurship: Key Research Themes, Trends, Challenges, Issues, and Contributions to Sustainable Entrepreneurship Performance

In: Strategic Innovative Marketing and Tourism

Author

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  • Vasiliki Basdekidou

    (Department of Balkan, Slavic & Oriental Studies, University of Macedonia)

Abstract

A bibliometric analysis of women’s entrepreneurship growth influenced by fintech/digital transformation is carried out in this article, which looks at four important drivers (key research themes, geographical diversity, societal challenges, and key research clusters) and contributions to sustainable development—Sustainable Entrepreneurship Performance (SEP). The main research aim of this study is to evaluate the influence of these drivers on SEP growth by using citation, co-citation, and co-word analysis on 2120 journal articles from the Web of Science (1995–2025). The proposed study offers a thorough analysis of global trends in digital women’s entrepreneurship, providing practitioners, policymakers, and scholars with insightful information. It also highlights the necessity of specific policies to increase financial access, adopt digital tools, blockchain technology, and fintech solutions, and create an environment that supports women-led enterprises. By pointing out the four drivers and highlighting the contributions to corporate sustainable economic growth, it adds to the body of knowledge on gender and entrepreneurship.

Suggested Citation

  • Vasiliki Basdekidou, 2026. "A Bibliometric Analysis on Women’s Digital Entrepreneurship: Key Research Themes, Trends, Challenges, Issues, and Contributions to Sustainable Entrepreneurship Performance," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Ulrike Gretzel & Vasiliki Vrana (ed.), Strategic Innovative Marketing and Tourism, pages 857-865, Springer.
    • Handle: RePEc:spr:prbchp:978-3-032-12968-0_93
    DOI: 10.1007/978-3-032-12968-0_93
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