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Exploring the multi-dimensional nature of price satisfaction in business to business suppliers' relationship performance

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  • Gyau, Amos
  • Somogyi, Simon A.

Abstract

Price satisfaction is an important factor which influences buyer seller relationships. The literature on industrial buyer seller relationships has provided only limited discussion of the concept of price satisfaction especially from the supplier's perspective. The aim of this paper is to provide a detailed analysis of the concept of price satisfaction from a supplier's point of view. We argue that like in consumer markets, industrial suppliers' satisfaction related to price is a higher order construct with many dimensions and that price satisfaction influences the industrial suppliers' relationship performance.

Suggested Citation

  • Gyau, Amos & Somogyi, Simon A., 2012. "Exploring the multi-dimensional nature of price satisfaction in business to business suppliers' relationship performance," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(1), pages 42-53.
  • Handle: RePEc:zbw:fubjbm:58197
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    References listed on IDEAS

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    Keywords

    price satisfaction; relationship performance; B2B; suppliers;
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