IDEAS home Printed from https://ideas.repec.org/a/zag/market/v35y2023i2p145-163.html
   My bibliography  Save this article

How Do Personality Traits Influence the Behavioral Intentions of Gen-Z Tourists?

Author

Listed:
  • Alexander Joseph Ibnu Wibowo

    (Universitas Prasetiya Mulya, School of Business and Economics)

Abstract

Purpose – This paper examined the influence of tourists’ personality traits, the perception of tourist destinations, and attitudes toward a destination on the behavioral intention of members of Generation Z in Indonesia during the COVID-19 pandemic. Design/Methodology/Approach – A total of 682 responses were collected through an online survey using the convenience sampling method. After removing the input from respondents who did not meet the criteria and outliers, 619 responses were analyzed. Furthermore, six hypotheses were tested using structural equation modeling. Findings and Implications – The results affirm that personality traits influence the perception of tourist destinations and attitudes toward a destination. This perception significantly affects attitude and behavioral intention. Likewise, attitude toward a destination determines behavioral intention considerably. Limitations – Respondents were selected using the nonprobability sampling method, so the findings are not representative of the entire tourist population worldwide. Therefore, the generalizability of the conclusions is likely limited. Originality – This research study contributes to expanding the existing knowledge about how personality traits, perception, and attitude are combined to increase behavioral intention in the case of tourism. It is a step in describing and deepening the examination of personality traits and their outcomes in the context of emerging countries. The findings are expected to help confirm the importance of using market segmentation as a marketing strategy and shape travel advertisements that focus on personality traits as well as the attitudes and behaviors that are relevant to personality traits.

Suggested Citation

  • Alexander Joseph Ibnu Wibowo, 2023. "How Do Personality Traits Influence the Behavioral Intentions of Gen-Z Tourists?," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 145-163.
    • Handle: RePEc:zag:market:v:35:y:2023:i:2:p:145-163
    as

    Download full text from publisher

    File URL: https://hrcak.srce.hr/file/452131
    Download Restriction: None
    ---><---

    References listed on IDEAS

    as
    1. Sarv Devaraj & Robert F. Easley & J. Michael Crant, 2008. "Research Note ---How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use," Information Systems Research, INFORMS, vol. 19(1), pages 93-105, March.
    2. Merrilees, Bill & Miller, Dale & Herington, Carmel, 2009. "Antecedents of residents' city brand attitudes," Journal of Business Research, Elsevier, vol. 62(3), pages 362-367, March.
    3. Ong, Tah Fatt & Musa, Ghazali, 2012. "Examining the influences of experience, personality and attitude on SCUBA divers' underwater behaviour: A structural equation model," Tourism Management, Elsevier, vol. 33(6), pages 1521-1534.
    4. Stefan Wehrli, 2008. "Personality on Social Network Sites: An Application of the Five Factor Model," ETH Zurich Sociology Working Papers 7, ETH Zurich, Chair of Sociology.
    5. Bruno Chauvin & Danièle Hermand & Etienne Mullet, 2007. "Risk Perception and Personality Facets," Risk Analysis, John Wiley & Sons, vol. 27(1), pages 171-185, February.
    6. Badgaiyan, Anant Jyoti & Verma, Anshul, 2014. "Intrinsic factors affecting impulsive buying behaviour—Evidence from India," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 537-549.
    7. Dash, Ganesh & Kiefer, Kip & Paul, Justin, 2021. "Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention," Journal of Business Research, Elsevier, vol. 122(C), pages 608-620.
    8. Md. Kamrul Hasan & Ahmed Rageh Ismail & MD. Faridul Islam, 2017. "Tourist risk perceptions and revisit intention: A critical review of literature," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1412874-141, January.
    9. Moghavvemi, Sedigheh & Woosnam, Kyle M. & Paramanathan, Tanuosha & Musa, Ghazali & Hamzah, Amran, 2017. "The effect of residents’ personality, emotional solidarity, and community commitment on support for tourism development," Tourism Management, Elsevier, vol. 63(C), pages 242-254.
    10. Shirley Taylor & Peter A. Todd, 1995. "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, INFORMS, vol. 6(2), pages 144-176, June.
    11. Kock, Florian & Josiassen, Alexander & Assaf, A. George, 2016. "Advancing destination image: The destination content model," Annals of Tourism Research, Elsevier, vol. 61(C), pages 28-44.
    12. Pan, Jing Yu & Truong, Dothang, 2018. "Passengers’ intentions to use low-cost carriers: An extended theory of planned behavior model," Journal of Air Transport Management, Elsevier, vol. 69(C), pages 38-48.
    13. Cindy Lombart & Didier Louis, 2012. "Consumer satisfaction and loyalty: Two main consequences of retailer personality," Post-Print hal-00956956, HAL.
    14. Lombart, Cindy & Louis, Didier, 2012. "Consumer satisfaction and loyalty: Two main consequences of retailer personality," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 644-652.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pan, Jing Yu & Liu, Dahai, 2022. "Mask-wearing intentions on airplanes during COVID-19 – Application of theory of planned behavior model," Transport Policy, Elsevier, vol. 119(C), pages 32-44.
    2. Saeidi, Sayedeh Parastoo & Sofian, Saudah & Saeidi, Parvaneh & Saeidi, Sayyedeh Parisa & Saaeidi, Seyyed Alireza, 2015. "How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction," Journal of Business Research, Elsevier, vol. 68(2), pages 341-350.
    3. Pantano, Eleonora & Viassone, Milena, 2015. "Engaging consumers on new integrated multichannel retail settings: Challenges for retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 25(C), pages 106-114.
    4. Cindy Grappe & Cindy Lombart & Didier Louis & Fabien Durif, 2022. "Clean labeling: Is it about the presence of benefits or the absence of detriments? Consumer response to personal care claims," Post-Print hal-04293232, HAL.
    5. Isabelle Collin-Lachaud & Mbaye Fall Diallo, 2021. "Smartphone use during shopping and store loyalty: The role of social influence," Post-Print hal-03156195, HAL.
    6. Murali, S. & Pugazhendhi, S. & Muralidharan, C., 2016. "Modelling and Investigating the relationship of after sales service quality with customer satisfaction, retention and loyalty – A case study of home appliances business," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 67-83.
    7. Cindy G Grappe & Cindy Lombart & Didier Louis & Fabien Durif, 2021. ""Not tested on animals": How consumers react to cruelty-free cosmetics proposed by manufacturers and retailers?," Post-Print hal-03379593, HAL.
    8. Talwar, Shalini & Srivastava, Shalini & Sakashita, Mototaka & Islam, Nazrul & Dhir, Amandeep, 2022. "Personality and travel intentions during and after the COVID-19 pandemic: An artificial neural network (ANN) approach," Journal of Business Research, Elsevier, vol. 142(C), pages 400-411.
    9. Mohammad Alamgir Hossain & Shams Rahman, 2021. "Investigating the Success of OGB in China: The Influence of Personality Traits," Information Systems Frontiers, Springer, vol. 23(3), pages 543-559, June.
    10. Jing Yu Pan & Dothang Truong, 2021. "Low cost carriers in China: passenger segmentation, controllability, and airline selection," Transportation, Springer, vol. 48(4), pages 1587-1612, August.
    11. Myung Ko & Ruben Mancha & Nicole Beebe & Hyun Shik Yoon, 2013. "Customers’ Personality, Their Perceptions, And Green Concern On Internet Banking Use," Working Papers 0211is, College of Business, University of Texas at San Antonio.
    12. Lombart, Cindy & Louis, Didier, 2016. "Sources of retailer personality: Private brand perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 117-125.
    13. Nan Chen & Yahui Wang & Jiaqi Li & Yuqian Wei & Qing Yuan, 2020. "Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea," Sustainability, MDPI, vol. 12(17), pages 1-23, August.
    14. Jing Yu Pan & Dothang Truong, 0. "Low cost carriers in China: passenger segmentation, controllability, and airline selection," Transportation, Springer, vol. 0, pages 1-26.
    15. James Agyei & Shaorong Sun & Eugene Abrokwah & Emmanuel Kofi Penney & Richmond Ofori-Boafo, 2020. "Mobile Banking Adoption: Examining the Role of Personality Traits," SAGE Open, , vol. 10(2), pages 21582440209, June.
    16. Pizzi, Gabriele & Scarpi, Daniele & Pantano, Eleonora, 2021. "Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?," Journal of Business Research, Elsevier, vol. 129(C), pages 878-890.
    17. Louis, Didier & Lombart, Cindy, 2018. "Retailers’ communication on ugly fruits and vegetables: What are consumers’ perceptions?," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 256-271.
    18. Lombart, Cindy & Louis, Didier, 2014. "A study of the impact of Corporate Social Responsibility and price image on retailer personality and consumers' reactions (satisfaction, trust and loyalty to the retailer)," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 630-642.
    19. Grappe, Cindy G. & Lombart, Cindy & Louis, Didier & Durif, Fabien, 2022. "Clean labeling: Is it about the presence of benefits or the absence of detriments? Consumer response to personal care claims," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    20. Lee, Kyootai & Yan, Aihua & Joshi, Kailash, 2011. "Understanding the dynamics of users’ belief in software application adoption," International Journal of Information Management, Elsevier, vol. 31(2), pages 160-170.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zag:market:v:35:y:2023:i:2:p:145-163. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tanja Komarac (email available below). General contact details of provider: https://edirc.repec.org/data/fefzghr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.