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Customers’ Personality, Their Perceptions, And Green Concern On Internet Banking Use

Author

Listed:
  • Myung Ko

    (UTSA)

  • Ruben Mancha
  • Nicole Beebe
  • Hyun Shik Yoon

Abstract

In this paper, we developed a theoretical model that posits factors influencing Internet banking use and validated it with a sample of more than 300 respondents using Partial Least Squares (PLS). The results indicated that three factors, openness to experience from the Five-Factor Model, perceived usefulness, and green concern from peer pressure, were positively associated with Internet banking use. Consistent with previous research, security concern was negatively associated with Internet banking use while perceived ease of use was found to influence perceived usefulness. The results offer valuable insights for bank managers.

Suggested Citation

  • Myung Ko & Ruben Mancha & Nicole Beebe & Hyun Shik Yoon, 2013. "Customers’ Personality, Their Perceptions, And Green Concern On Internet Banking Use," Working Papers 0211is, College of Business, University of Texas at San Antonio.
    • Handle: RePEc:tsa:wpaper:0211is
    as

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    File URL: http://interim.business.utsa.edu/wps/is/0029ISCS-299-2013.pdf
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    References listed on IDEAS

    as
    1. Sarv Devaraj & Robert F. Easley & J. Michael Crant, 2008. "Research Note ---How Does Personality Matter? Relating the Five-Factor Model to Technology Acceptance and Use," Information Systems Research, INFORMS, vol. 19(1), pages 93-105, March.
    2. Isabelle Maignan & David A Ralston, 2002. "Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses' Self-presentations," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 33(3), pages 497-514, September.
    3. Jing Li & Sandra J. Hartman & Susan M.L. Zee, 2009. "A study of green movement perceptions and behavioural intentions," International Journal of Sustainable Economy, Inderscience Enterprises Ltd, vol. 1(2), pages 133-143.
    4. Hsin Hsin Chang & Mohamad Rizal Bin Abdul Hamid, 2010. "An Empirical Investigation Of Internet Banking In Taiwan," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(2), pages 39-47.
    5. Shirley Taylor & Peter A. Todd, 1995. "Understanding Information Technology Usage: A Test of Competing Models," Information Systems Research, INFORMS, vol. 6(2), pages 144-176, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Internet banking; personality traits; security; perceived ease of use; perceived usefulness; and green concern;
    All these keywords.

    JEL classification:

    • C42 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Survey Methods
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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