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Motivational Factors Affecting Participation And Contribution Of Members In Two Different Swiss Innovation Communities

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  • Louise Muhdi

    (Chair of Technology and Innovation Management, ETH Zurich Scheuchzerstrasse 7, 8092 Zurich, Switzerland)

  • Roman Boutellier

    (Chair of Technology and Innovation Management, ETH Zurich Scheuchzerstrasse 7, 8092 Zurich, Switzerland)

Abstract

Different types of virtual innovation-related communities have emerged in recent years. These are increasingly being utilized by companies from different industries as a tool to efficiently source knowledge from diverse groups of individuals and thus to nourish internal innovations. Based on a case study research methodology this study investigated the impact 39 motivational factors have on the participation and contribution of members of two different innovation communities, i.e., an online Swiss innovation intermediary community (n = 48) and the off-line internal innovation community of a Swiss bank (n = 69). Results showed many similarities yet 16 significant differences between the perception of members of the two investigated innovation communities. For example, reward related items (monetary and non-monetary) showed to be top motivators for the intermediary community only. Items such as 'Webcam option', 'Chat function', 'Connection with other social network platforms', were perceived as low motivators by both communities. Derived from the findings, we discuss how the nature of the innovation community has an influence on the motivation and measures potentially leading to higher participation and contribution efficiency.

Suggested Citation

  • Louise Muhdi & Roman Boutellier, 2011. "Motivational Factors Affecting Participation And Contribution Of Members In Two Different Swiss Innovation Communities," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(03), pages 543-562.
    • Handle: RePEc:wsi:ijimxx:v:15:y:2011:i:03:n:s1363919611003477
    DOI: 10.1142/S1363919611003477
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    References listed on IDEAS

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    1. Eric von Hippel, 2006. "Democratizing Innovation," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262720477, December.
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    1. Alessandra Mazzei & Sonia C. Giaccone, 2014. "Comunicazione interna e benefici per i capitali intellettuale e relazionale. Il caso general business community di Ibm italia," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(1), pages 103-124.
    2. Leimeister, Jan Marco & Zogaj, Shkodran, 2013. "Neue Arbeitsorganisation durch Crowdsourcing: Eine Literaturstudie," Arbeitspapiere 287, Hans-Böckler-Stiftung, Düsseldorf.
    3. Rita Faullant & Patrick Holzmann & Erich J. Schwarz, 2016. "Everybody Is Invited But Not Everybody Will Come — The Influence Of Personality Dispositions On Users’ Entry Decisions For Crowdsourcing Competitions," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(06), pages 1-20, August.
    4. Mario Schaarschmidt & Dirk Homscheid & Thomas Kilian, 2019. "Application Developer Engagement In Open Software Platforms: An Empirical Study Of Apple Ios And Google Android Developers," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-33, May.
    5. Schenk, Eric & Guittard, Claude & Pénin, Julien, 2019. "Open or proprietary? Choosing the right crowdsourcing platform for innovation," Technological Forecasting and Social Change, Elsevier, vol. 144(C), pages 303-310.
    6. Andreas Braun & Laura Bockelmann, 2016. "An Individual Perspective On Open Innovation Capabilities In The Context Of Haute Cuisine," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-24, January.
    7. Zimmerling, Eric & Höllig, Christoph E. & Sandner, Philipp G. & Welpe, Isabell M., 2019. "Exploring the influence of common game elements on ideation output and motivation," Journal of Business Research, Elsevier, vol. 94(C), pages 302-312.
    8. Steils, Nadia & Hanine, Salwa, 2019. "Recruiting valuable participants in online IDEA generation: The role of brief instructions," Journal of Business Research, Elsevier, vol. 96(C), pages 14-25.
    9. Bruno Asdourian & Virginie Zimmerli, 2015. "Open data, usagers du numérique et entreprises publiques. Les échanges informationnels et relationnels au service de l’innovation dans les transports en commun de Genève," Post-Print hal-01859459, HAL.
    10. Kubiak Katarzyna & Wziątek-Kubiak Anna, 2019. "Business models innovation based on crowds: a comparative study," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(2), pages 127-147, June.
    11. Zhenzhen Zhao & Damien Renard & Mehdi Elmoukhliss & Christine Balague, 2016. "What Affects Creative Performance In Idea Co-Creation: Competitive, Cooperative Or Coopetitive Climate?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(04), pages 1-24, May.
    12. Orelj, Ana & Torfason, Magnus Thor, 2022. "They didn't ask: Online innovation communities as a latent dynamic capability," Technological Forecasting and Social Change, Elsevier, vol. 180(C).
    13. Jakob Pohlisch, 2020. "Internal Open Innovation—Lessons Learned from Internal Crowdsourcing at SAP," Sustainability, MDPI, vol. 12(10), pages 1-22, May.
    14. Njål Sivertstøl, 2018. "Why Help Others? A Study of Consumers’ Participation in Online Communities for Customer Support," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(4), pages 1442-1476, December.
    15. Schemmann, Brita & Herrmann, Andrea M. & Chappin, Maryse M.H. & Heimeriks, Gaston J., 2016. "Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development," Research Policy, Elsevier, vol. 45(6), pages 1145-1154.
    16. Patel, Chirag & Ahmad Husairi, Mariyani & Haon, Christophe & Oberoi, Poonam, 2023. "Monetary rewards and self-selection in design crowdsourcing contests: Managing participation, contribution appropriateness, and winning trade-offs," Technological Forecasting and Social Change, Elsevier, vol. 191(C).

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