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From Risk to Reward: Entrepreneurial Orientation as a Driver for Environmental Innovation and Performance

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  • Yiming Zhuang
  • Younggeun Lee
  • Andres Felipe Cortes

Abstract

We examine the mediating role of environmental innovation in the relationship between entrepreneurial orientation (EO) and firm performance in Chinese manufacturing firms. Drawing on organizational learning theory, we focus on two EO dimensions—entrepreneurial behaviors and risk‐taking attitudes—as key drivers of environmental innovation. Based on survey data from 211 manufacturing firms in China, we apply structural equation modeling and Monte Carlo mediation analysis to test our hypotheses. Results show that entrepreneurial behaviors (β = 0.712, p

Suggested Citation

  • Yiming Zhuang & Younggeun Lee & Andres Felipe Cortes, 2025. "From Risk to Reward: Entrepreneurial Orientation as a Driver for Environmental Innovation and Performance," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(6), pages 8203-8212, December.
    • Handle: RePEc:wly:sustdv:v:33:y:2025:i:6:p:8203-8212
    DOI: 10.1002/sd.70090
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    References listed on IDEAS

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    1. Arslan Austin & Sedat Alataş & Darlington Agbonifi, 2026. "Financing Eco‐Innovation in an Emerging Economy: The Role of Internal Resources, External Support and Government in Turkish SMEs," Sustainable Development, John Wiley & Sons, Ltd., vol. 34(1), pages 213-226, February.

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