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Configuration of factors influencing the performance of new retailers in the context of digital transformation—Based on the resource action perspective

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  • Fangfang Yin
  • Jianlin Pan

Abstract

From a resource action perspective, a configuration analysis was performed on 219 cases of new retailers using fuzzy set qualitative comparative analysis (fsQCA). The major study findings are as follows: (1) Digital transformation capacity and resource management behavior are essential conditions for high performance of new retailers. (2) Seven configurations drive high performance of new retailers. (3) Under a specific configuration, there are potential substitution relationships between digital culture and corporate reputation, “digital culture + human resources” and basic resources. Accordingly, new retailers should take measures such as establishing a three‐layer conditional combination chain to promote sustainable development.

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  • Fangfang Yin & Jianlin Pan, 2024. "Configuration of factors influencing the performance of new retailers in the context of digital transformation—Based on the resource action perspective," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(6), pages 3606-3623, September.
    • Handle: RePEc:wly:mgtdec:v:45:y:2024:i:6:p:3606-3623
    DOI: 10.1002/mde.4171
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