IDEAS home Printed from https://ideas.repec.org/a/wly/buseth/v32y2023i4p1563-1574.html

Personal values, consumer identities, and attitudes toward electric cars among Egyptian consumers

Author

Listed:
  • Omneya M. Yacout

Abstract

Marketing scholars have extensively examined the role of altruistic and ecological personal values and pro‐environmental identity in ethical consumption decisions. Conversely, the role of egoistic personal values and other identities has received scant attention from researchers. This research examines the role of altruistic, egoistic, and ecological personal values in triggering two types of identities: pro‐environmental and car‐authority. The effects of values and identities on personal norms and attitudes toward electric cars were also examined. A sample of Egyptian consumers responded to an electronic survey, and collected data were analyzed using SEM. The findings generally support the VIP framework, where biospheric values significantly affect pro‐environmental identity, and pro‐environmental identity affects personal norms. Furthermore, personal norms affected attitudes positively. A different path was obtained which starts with biospheric and altruistic values affecting car authority positively and negatively, respectively. Car authority identity was found to affect attitudes directly, although this is accepted at lower confidence levels. A discussion of research findings, implications, and research limitations were also presented.

Suggested Citation

  • Omneya M. Yacout, 2023. "Personal values, consumer identities, and attitudes toward electric cars among Egyptian consumers," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 32(4), pages 1563-1574, October.
    • Handle: RePEc:wly:buseth:v:32:y:2023:i:4:p:1563-1574
    DOI: 10.1111/beer.12571
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/beer.12571
    Download Restriction: no
    File URL: https://libkey.io/10.1111/beer.12571?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Murtaza Haider & Randall Shannon & George P. Moschis, 2022. "Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976–2021)," Sustainability, MDPI, vol. 14(7), pages 1-36, March.
    2. Michal Carrington & Andreas Chatzidakis & Helen Goworek & Deirdre Shaw, 2021. "Consumption Ethics: A Review and Analysis of Future Directions for Interdisciplinary Research," Journal of Business Ethics, Springer, vol. 168(2), pages 215-238, January.
    3. Zohra Zinoubi Ghali, 2021. "Motives of ethical consumption: a study of ethical products’ consumption in Tunisia," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 12883-12903, September.
    4. Urša Golob & Klement Podnar & Mateja Kos Koklič & Vesna Zabkar, 2019. "The importance of corporate social responsibility for responsible consumption: Exploring moral motivations of consumers," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 416-423, March.
    5. Daniel Roos & Rüdiger Hahn, 2019. "Understanding Collaborative Consumption: An Extension of the Theory of Planned Behavior with Value-Based Personal Norms," Journal of Business Ethics, Springer, vol. 158(3), pages 679-697, September.
    6. Ilknur Ayar & Ahmet Gürbüz, 2021. "Sustainable Consumption Intentions of Consumers in Turkey: A Research Within the Theory of Planned Behavior," SAGE Open, , vol. 11(3), pages 21582440211, September.
    7. Cook, A. J. & Kerr, G. N. & Moore, K., 2002. "Attitudes and intentions towards purchasing GM food," Journal of Economic Psychology, Elsevier, vol. 23(5), pages 557-572, October.
    8. Michal Carrington & Andreas Chatzidakis & Helen Goworek & Deirdre Shaw, 2021. "Correction to: Consumption Ethics: A Review and Analysis of Future Directions for Interdisciplinary Research," Journal of Business Ethics, Springer, vol. 168(2), pages 239-239, January.
    9. Caroline Doran, 2009. "The Role of Personal Values in Fair Trade Consumption," Journal of Business Ethics, Springer, vol. 84(4), pages 549-563, February.
    10. Johan Jansson, 2011. "Consumer eco‐innovation adoption: assessing attitudinal factors and perceived product characteristics," Business Strategy and the Environment, Wiley Blackwell, vol. 20(3), pages 192-210, March.
    11. Heffner, Reid & Kurani, Kenneth S. & Turrentine, Thomas S., 2007. "Symbolism In Early Markets For Hybrid Electric Vehicles," Institute of Transportation Studies, Working Paper Series qt0v04n3rg, Institute of Transportation Studies, UC Davis.
    12. Osburg, Victoria-Sophie & Akhtar, Pervaiz & Yoganathan, Vignesh & McLeay, Fraser, 2019. "The influence of contrasting values on consumer receptiveness to ethical information and ethical choices," Journal of Business Research, Elsevier, vol. 104(C), pages 366-379.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yuhao Lin & Ji-Hwan Yoon & Guangyu Xiao, 2025. "Promoting Sustainable Island Tourism Through Tourists’ Environmentally Responsible Behavior: Integrating VIP, VAB, and TPB," Sustainability, MDPI, vol. 17(11), pages 1-27, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Antonia Delistavrou & Irene Tilikidou, 2025. "Recycled CO 2 in Consumer Packaged Goods: Combining Values and Attitudes to Examine Europeans’ Consumption Intentions," Sustainability, MDPI, vol. 17(8), pages 1-22, April.
    2. Kutaula, Smirti & Gillani, Alvina & Leonidou, Leonidas C. & Christodoulides, Paul, 2022. "Integrating fair trade with circular economy: Personality traits, consumer engagement, and ethically-minded behavior," Journal of Business Research, Elsevier, vol. 144(C), pages 1087-1102.
    3. Murtaza Haider & Randall Shannon & George P. Moschis, 2022. "Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976–2021)," Sustainability, MDPI, vol. 14(7), pages 1-36, March.
    4. Rohini R & Daly Paulose Meppurath, 2025. "Dimensions of ethical consumption: A systematic review and future outlook," Sustainable Development, John Wiley & Sons, Ltd., vol. 33(2), pages 1892-1908, April.
    5. Bock, Dora E. & Thomas, Veronica L. & Wolter, Jeremy & Mangus, Stephanie M., 2024. "Gratitude: A catalyst for encouraging consumer ethics," Journal of Business Research, Elsevier, vol. 184(C).
    6. Charis X. Li & Xiao-xiao Liu & Jun Ye & Siyu Zheng & Songyin Cai, 2024. "Ethical Pursuit or Personal Nirvana? Unpacking the Practice of Danshari in China," Journal of Business Ethics, Springer, vol. 191(4), pages 675-695, May.
    7. Khalid Mehmood & Fauzia Jabeen & Shilpa Iyanna & Hui Zhang & Patrice Piccardi & Nagendra Singh Nehra, 2024. "Exploring drivers of behavioral willingness to reduce plastic consumption and socially responsible consumption behavior: A stimulus–organism–behavior–consequence paradigm based environmental management perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(4), pages 3098-3118, July.
    8. Tan, Teck Ming & Makkonen, Hannu & Kaur, Puneet & Salo, Jari, 2022. "How do ethical consumers utilize sharing economy platforms as part of their sustainable resale behavior? The role of consumers’ green consumption values," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    9. Verma Prikshat & Parth Patel & Sanjeev Kumar & Suraksha Gupta & Ashish Malik, 2024. "Role of Socio-Cultural Capital and Country-Level Affluence in Ethical Consumerism," Journal of Business Ethics, Springer, vol. 191(4), pages 697-711, May.
    10. Zhang, Dengjun & Xie, Yifan, 2022. "Customer environmental concerns and profit margin: Evidence from manufacturing firms," Journal of Economics and Business, Elsevier, vol. 120(C).
    11. Krishen, Anjala S. & Barnes, Jesse L. & Hu, Han-fen, 2025. "Consumer knowledge and sustainable decision-making: A mixed-method inquiry and proposed model," Technological Forecasting and Social Change, Elsevier, vol. 210(C).
    12. Claudio Mirabella & Valeria Borsellino & Antonino Galati & Emanuele Schimmenti & Francesco Caracciolo, 2025. "Enhancing ethical food consumption: the impact of information framing on consumer preferences," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 13(1), pages 1-20, December.
    13. Smirti Kutaula & Alvina Gillani & Diana Gregory-Smith & Boris Bartikowski, 2024. "Ethical Consumerism in Emerging Markets: Opportunities and Challenges," Journal of Business Ethics, Springer, vol. 191(4), pages 651-673, May.
    14. Daisy Lee & Calvin Wan & Tiffany C. H. Leung, 2025. "How can conscientious brands best influence consumers’ sustainable behaviours? The role of sustainable brand equity in consumer responses to carbon offsetting messages," Journal of Brand Management, Palgrave Macmillan, vol. 32(6), pages 510-527, November.
    15. Angela A. Beccanulli & Silvia Biraghi, 2026. "Plastic-Free Brand Choices as a Holistic Approach to Self-Care: A Netnographic Analysis of Young Consumers’ Motivations," Corporate Reputation Review, Palgrave Macmillan, vol. 29(1), pages 24-43, February.
    16. Michał Gazdecki & Elżbieta Goryńska-Goldmann & Marietta Kiss & Zoltán Szakály, 2021. "Segmentation of Food Consumers Based on Their Sustainable Attitude," Energies, MDPI, vol. 14(11), pages 1-28, May.
    17. Steffen Böhm & Michal Carrington & Nelarine Cornelius & Boudewijn Bruin & Michelle Greenwood & Louise Hassan & Tanusree Jain & Charlotte Karam & Arno Kourula & Laurence Romani & Suhaib Riaz & Deirdre , 2022. "Ethics at the Centre of Global and Local Challenges: Thoughts on the Future of Business Ethics," Journal of Business Ethics, Springer, vol. 180(3), pages 835-861, October.
    18. Wei Li & Norris Syed Abdullah, 2025. "Relationship between Self-Transcendence Value and Ethical Purchase Intention: The Role of Moral Obligation and Perceived Behavioural Control," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(8), pages 6160-6172, August.
    19. Hunter Jones & Eric Arnould, 2025. "Resisting Financial Consumer Responsibilization Through Community Counter-Conduct," Journal of Business Ethics, Springer, vol. 198(2), pages 387-406, May.
    20. Victoria-Sophie Osburg & Iain Davies & Vignesh Yoganathan & Fraser McLeay, 2021. "Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium," Journal of Business Ethics, Springer, vol. 169(2), pages 201-210, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:buseth:v:32:y:2023:i:4:p:1563-1574. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://onlinelibrary.wiley.com/journal/26946424 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.