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What to Eat When Having a Millennial over for Dinner

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  • Kelsey L Conley
  • Jayson L Lusk

Abstract

Millenials are the generation everyone is talking about and the generation who loves to talk about themselves. More than just a media buzzword, researchers, marketers, and retailers are interested in how the soon‐to‐be‐largest segment of the population is making food purchasing decisions. This paper uses the difference‐in‐difference method to determine the causal “millennial effect” on the share of income spent on various food expenditure categories. Data from the Bureau of Labor Statistics’ Consumer Expenditure Survey was used to identify how young people’s food expenditures compare to older people’s in 2015 and in 1980. Results indicate significant “millennial effects” that might have policy implications for future health care spending. Millennials have higher demand for cereal, beef, pork, poultry, eggs, and fresh fruit and lower demand for “other” food, and for food away from home relative to what would have been expected from the eating patterns of the young and old 35 years prior.

Suggested Citation

  • Kelsey L Conley & Jayson L Lusk, 2019. "What to Eat When Having a Millennial over for Dinner," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 41(1), pages 56-70, March.
    • Handle: RePEc:wly:apecpp:v:41:y:2019:i:1:p:56-70
    DOI: 10.1093/aepp/ppy008
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    References listed on IDEAS

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    1. Jayson L Lusk & Jill McCluskey, 2018. "Understanding the Impacts of Food Consumer Choice and Food Policy Outcomes," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 40(1), pages 5-21.
    2. Kuhns, Annemarie & Saksena, Michelle, 2016. "How Millennial Food Purchase Decisions Compare to Previous Generations," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235907, Agricultural and Applied Economics Association.
    3. Parment, Anders, 2013. "Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 189-199.
    4. Craig Gundersen & James P Ziliak, 2018. "Food Insecurity Research in the United States: Where We Have Been and Where We Need to Go," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 40(1), pages 119-135.
    5. Joanna P. MacEwan & Julian M. Alston & Abigail M. Okrent, 2014. "The Consequences of Obesity for the External Costs of Public Health Insurance in the United States," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 36(4), pages 696-716.
    6. Peake, Whitney O. & Detre, Joshua D. & Carlson, Clinton C., 2014. "One bad apple spoils the bunch? An exploration of broad consumption changes in response to food recalls," Food Policy, Elsevier, vol. 49(P1), pages 13-22.
    7. Deaton, Angus S & Muellbauer, John, 1980. "An Almost Ideal Demand System," American Economic Review, American Economic Association, vol. 70(3), pages 312-326, June.
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    Cited by:

    1. Dolores Garrido & Rosa Karina Gallardo, 2022. "Are improvements in convenience good enough for consumers to prefer new food processing technologies?," Agribusiness, John Wiley & Sons, Ltd., vol. 38(1), pages 73-92, January.

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