IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Effects of the Swiss retailers' strategy on the governance structure of the fresh food products supply chains

Listed author(s):
  • Sophie Réviron

    (Institute of Agricultural and Food Economics, Swiss Federal Institute of Technology (ETH), IER-AR, case postale 110, 1015 Lausanne, Switzerland)

  • Jean-Marc Chappuis

    (Institute of Agricultural and Food Economics, Swiss Federal Institute of Technology (ETH), IER-AR, case postale 110, 1015 Lausanne, Switzerland)

Registered author(s):

    On the initiative of the two main retailers, the structure of the Swiss food supply chains has changed in depth, with the construction of “normed systems,” characterized by quality insurance guarantees and of “partnerships” with alliances of producers and processing companies. These new forms of vertical organizations are different types of hybrid forms, according to New Institutional Economic theory. We highlight that these new organizations were chosen because of the lower degree of acceptance by the retailers of the asymmetry of information on quality, generally to their discredit, and in order to protect their reputation. Nevertheless, even in the case of products where the risk of acquiring a bad batch is particularly problematic for retailers, the latter do not seek to create bilateral governances systems directly with the producers, a situation that can lead to high tensions with the producers. [EconLit citations: Q130, D810.] © 2005 Wiley Periodicals, Inc. Agribusiness 21: 237-252, 2005.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    File Function: Link to full text; subscription required
    Download Restriction: no

    Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

    Volume (Year): 21 (2005)
    Issue (Month): 2 ()
    Pages: 237-252

    in new window

    Handle: RePEc:wly:agribz:v:21:y:2005:i:2:p:237-252
    DOI: 10.1002/agr.20045
    Contact details of provider: Web page:

    No references listed on IDEAS
    You can help add them by filling out this form.

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:21:y:2005:i:2:p:237-252. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Wiley-Blackwell Digital Licensing)

    or (Christopher F. Baum)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.