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Food industry innovation: Efficient consumer response

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  • Thomas J. Hoban

    (Department of Sociology and Anthropology, North Carolina State University, Raleigh, NC 27695-8107)

Abstract

The food manufacturing and distribution industry is undergoing a series of rapid changes. This article examines an important innovation within the industry known as efficient consumer response (ECR). The conceptual model employed has been used for over 50 years to analyze the adoption and diffusion of innovations. The findings are based on 40 in-depth interviews conducted with top industry leaders representing manufacturers, wholesalers, and retailers. General awareness of and interest in ECR was quite high among industry leaders. However, many respondents perceived ECR to be a very complex system that would have a wide range of impacts. Different industry segments expressed varying perceptions about ECR. The article concludes with recommendations for improving the management of change and successful implementation of innovations within the food industry. © 1998 John Wiley & Sons, Inc.

Suggested Citation

  • Thomas J. Hoban, 1998. "Food industry innovation: Efficient consumer response," Agribusiness, John Wiley & Sons, Ltd., vol. 14(3), pages 235-245.
    • Handle: RePEc:wly:agribz:v:14:y:1998:i:3:p:235-245
    DOI: 10.1002/(SICI)1520-6297(199805/06)14:3<235::AID-AGR6>3.0.CO;2-1
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    References listed on IDEAS

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    1. Kinsey, Jean D. & Senauer, Benjamin, 1997. "Food Marketing in an Electronic Age: Implications for Agriculture," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 12(2), pages 1-4.
    2. William G. Soucie, 1997. "Efficient Consumer Response meets the Industrialization of Agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 349-355.
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    Cited by:

    1. Gagalyuk, Taras, 2012. "Goal achievement in supply chain networks: A study of the Ukrainian agri-food business," Studies on the Agricultural and Food Sector in Transition Economies, Leibniz Institute of Agricultural Development in Transition Economies (IAMO), volume 64, number 64.
    2. Zalewski, Romuald I. & Skawinska, Eulalia, 2002. "Determinants of Quality Management Efficiency in Polish Food Processing Industry," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24891, European Association of Agricultural Economists.
    3. Bech-Larsen, Tino, 2000. "The haven of the self-service store – A study of the fruit and vegetable department’s influence on customer attitudes towards food chain stores," MAPP Working Papers 70, University of Aarhus, Aarhus School of Business, The MAPP Centre.

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