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Sports Consumption Behavior: Discovering Typologies of Amateur Cyclists

Author

Listed:
  • Ferrucci Luca
  • Forlani Fabio
  • Picciotti Antonio

    (University of Perugia, Department of Economics)

Abstract

Introduction. Cycling is one of the most popular and practiced sports both in Europe and globally. However, management studies aimed at defining cyclists’ consumption behavior are still limited. The most recent contributions describe cycling consumption as an activity heavily influenced by the intensity and sociality of its practice but do not highlight the importance of expenditures related to participation in amateur cycling events and cycle tourism experiences. Starting from these behavioral dimensions, the article proposes an original segmentation of the sport and leisure market, leading to the identification of different profiles of amateur cyclists.

Suggested Citation

  • Ferrucci Luca & Forlani Fabio & Picciotti Antonio, 2021. "Sports Consumption Behavior: Discovering Typologies of Amateur Cyclists," Polish Journal of Sport and Tourism, Sciendo, vol. 28(4), pages 26-31, December.
    • Handle: RePEc:vrs:spotou:v:28:y:2021:i:4:p:26-31:n:6
    DOI: 10.2478/pjst-2021-0023
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    References listed on IDEAS

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