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Unlocking the Influence of Personality Traits and Culture on Entrepreneurial Intention: Evidence from a Transition Economy

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  • HUNG Ta Huy

    (International School, Vietnam National University Hanoi, VIETNAM)

  • NGUYEN Phuong Mai

    (International School, Vietnam National University Hanoi, VIETNAM)

  • LUU Thi-Minh-Ngoc

    (International School, Vietnam National University Hanoi, VIETNAM)

  • DINH Van Toan

    (VNU Center for Education Accreditation, VIETNAM)

Abstract

This study examines the influence of personality traits and culture on entrepreneurial intention in the context of Vietnam, a transition economy. An integrated research framework was built that consisted of two dominant personality traits, including the need for achievement and entrepreneurial alertness, and three cultural dimensions based on the Appropriateness, Consistency, and Effectiveness (ACE) model. A self-administered survey was employed to collect data from 945 students from the three biggest cities of Vietnam. Structural equation modeling (SEM) analysis was adopted to examine the influence of personality traits and culture on entrepreneurial intention. Furthermore, a multi-group analysis was performed to test the moderating effect of gender on the entrepreneurial intention model. This study found that cultural dimensions had a stronger impact on entrepreneurial intention than personality traits, except for entrepreneurial alertness. Male students were slightly more influenced by perceived appropriateness and perceived effectiveness than female ones when forming their entrepreneurial intention.

Suggested Citation

  • HUNG Ta Huy & NGUYEN Phuong Mai & LUU Thi-Minh-Ngoc & DINH Van Toan, 2025. "Unlocking the Influence of Personality Traits and Culture on Entrepreneurial Intention: Evidence from a Transition Economy," Foundations of Management, Sciendo, vol. 17(1), pages 71-84.
    • Handle: RePEc:vrs:founma:v:17:y:2025:i:1:p:71-84:n:1005
    DOI: 10.2478/fman-2025-0005
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    JEL classification:

    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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