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The non-compensatory relationship between risk and return in business angel investment decision making

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  • Scott A. Jeffrey
  • Moren Lévesque
  • Andrew L. Maxwell

Abstract

By analyzing observed interactions between entrepreneurs and business angels (BAs) on the Canadian reality TV show Dragons’ Den , we find that BAs use a non-compensatory decision-making process when evaluating anticipated risk and return. This is consistent with our hypotheses that BAs use decision heuristics (shortcuts) to conserve cognitive effort when deciding whether or not to invest in business opportunities proposed by entrepreneurs. Our results further our understanding of how and when behavioral decision theory can inform real-life BA investment decision processes. Additionally, the results offer practical implications for entrepreneurs interested in pitching proposals to BAs.

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  • Scott A. Jeffrey & Moren Lévesque & Andrew L. Maxwell, 2016. "The non-compensatory relationship between risk and return in business angel investment decision making," Venture Capital, Taylor & Francis Journals, vol. 18(3), pages 189-209, July.
    • Handle: RePEc:taf:veecee:v:18:y:2016:i:3:p:189-209
    DOI: 10.1080/13691066.2016.1172748
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    Cited by:

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    2. Julien Salin & Nadine Levratto, 2020. "Are business angel-backed companies truly different? a comparative analysis of the financial structure," EconomiX Working Papers 2020-5, University of Paris Nanterre, EconomiX.
    3. Mojca Svetek, 2023. "The Role of Entrepreneurs’ Perceived Competence and Cooperativeness in Early-Stage Financing," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2047-2076, November.
    4. Cottle, Griffin W. & Anderson, Brian S., 2020. "The temptation of exaggeration: Exploring the line between preparedness and misrepresentation in entrepreneurial pitches," Journal of Business Venturing Insights, Elsevier, vol. 14(C).
    5. Cox, Kevin C. & Lortie, Jason & Stewart, Steven A., 2017. "When to pray to the angels for funding: The seasonality of angel investing in new ventures," Journal of Business Venturing Insights, Elsevier, vol. 7(C), pages 68-76.
    6. Daniel Blaseg & Lars Hornuf, 2024. "Playing the Business Angel: The Impact of Well-Known Business Angels on Venture Performance," Entrepreneurship Theory and Practice, , vol. 48(1), pages 171-204, January.

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