Optimal purchase and advertising for a product with immediate sale start
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Volume (Year): 4 (1996)
Issue (Month): 2 (December)
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- Gustav Feichtinger & Richard F. Hartl & Suresh P. Sethi, 1994. "Dynamic Optimal Control Models in Advertising: Recent Developments," Management Science, INFORMS, vol. 40(2), pages 195-226, February.
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