The dynamics and evolution of the service marketing literature: 1993–2003
This article analyzes service research published in marketing journals between 1993 and 2003. Two levels of analysis of the dynamics and evolution of the service marketing literature are distinguished: first, the dynamics of specific themes of the service marketing literature, and second, the structural evolution of these themes. Through a content analysis, we study the dynamics of individual themes in the service marketing literature as well as the relationships between these themes. Multiple correspondence analysis provides maps of themes and of the most frequent contributors, and a framework to track the structural dynamics and structural evolution of this literature over time. An evaluation of past predictions about the dynamics and evolution of service research is also provided with a discussion of its future. Copyright Springer-Verlag 2007
Volume (Year): 1 (2007)
Issue (Month): 2 (June)
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- Malerba, Franco & Orsenigo, Luigi, 1996. "The Dynamics and Evolution of Industries," Industrial and Corporate Change, Oxford University Press, vol. 5(1), pages 51-87.
- Allen J Morrison & Andrew C Inkpen, 1991. "An Analysis of Significant Contributions to the International Business Literature," Journal of International Business Studies, Palgrave Macmillan, vol. 22(1), pages 143-153, March.
- Arnould, Eric J & Price, Linda L, 1993. " River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Oxford University Press, vol. 20(1), pages 24-45, June.
- Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
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