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Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms’ performance

Author

Listed:
  • Mónica Cantó-Primo

    (Instituto Superior de Enseñanzas Artísticas de la Comunidad Valenciana)

  • Irene Gil-Saura

    (Polibienestar Institute, University of Valencia)

  • Marta Frasquet-Deltoro

    (University of Valencia)

Abstract

The aim of this paper is to validate a multidimensional measurement of design orientation and test its links with marketing design integration and competitive advantage in trade and tourism companies. Structural equations modelling was used to analyse data from 421 service firms. The results show that design orientation helps firms to achieve a competitive advantage and thus improve their relationship with service users and their business effectiveness. This study provides trade and tourism firms with an instrument to accomplish design orientation by assessing its constituent dimensions.

Suggested Citation

  • Mónica Cantó-Primo & Irene Gil-Saura & Marta Frasquet-Deltoro, 2024. "Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms’ performance," Service Business, Springer;Pan-Pacific Business Association, vol. 18(1), pages 81-100, March.
    • Handle: RePEc:spr:svcbiz:v:18:y:2024:i:1:d:10.1007_s11628-023-00550-y
    DOI: 10.1007/s11628-023-00550-y
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    References listed on IDEAS

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    1. Chiehyeon Lim & Ki-Hun Kim & Min-Jun Kim & Kwang-Jae Kim, 2019. "Multi-factor service design: identification and consideration of multiple factors of the service in its design process," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 51-74, March.
    2. Ling-yee, Li & Ogunmokun, Gabriel O., 2001. "The influence of interfirm relational capabilities on export advantage and performance: an empirical analysis," International Business Review, Elsevier, vol. 10(4), pages 399-420, August.
    3. Christian Homburg & Danijel Jozić & Christina Kuehnl, 2017. "Customer experience management: toward implementing an evolving marketing concept," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 377-401, May.
    4. Roper, Stephen & Micheli, Pietro & Love, James H. & Vahter, Priit, 2016. "The roles and effectiveness of design in new product development: A study of Irish manufacturers," Research Policy, Elsevier, vol. 45(1), pages 319-329.
    5. Aleksandra Selinšek & Sanja Rocco & Borut Milfelner, 2021. "Design orientation as a source of sustainable company performance," International Journal of Sustainable Economy, Inderscience Enterprises Ltd, vol. 13(1), pages 87-106.
    6. Dash, Ganesh & Paul, Justin, 2021. "CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
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