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Latent class factor models for market segmentation: an application to pharmaceuticals


  • Francesca Bassi



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Suggested Citation

  • Francesca Bassi, 2007. "Latent class factor models for market segmentation: an application to pharmaceuticals," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 16(2), pages 279-287, August.
  • Handle: RePEc:spr:stmapp:v:16:y:2007:i:2:p:279-287
    DOI: 10.1007/s10260-006-0036-2

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    References listed on IDEAS

    1. Kamakura, Wagner A & Mazzon, Jose Afonso, 1991. " Value Segmentation: A Model for the Measurement of Values and Value Systems," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 208-218, September.
    2. Paas, L.J. & Bijmolt, T.H.A. & Vermunt, J.K., 2004. "Extending dynamic segmentation with lead generation : A latent class Markov analysis of financial product portfolios," Discussion Paper 2004-1, Tilburg University, Center for Economic Research.
    3. Green, Paul E & Carmone, Frank J & Wachspress, David P, 1976. " Consumer Segmentation via Latent Class Analysis," Journal of Consumer Research, Oxford University Press, vol. 3(3), pages 170-174, December.
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    Cited by:

    1. Ken Deal, 2014. "Segmenting Patients and Physicians Using Preferences from Discrete Choice Experiments," The Patient: Patient-Centered Outcomes Research, Springer;Johns Hopkins Bloomberg School of Public Health, vol. 7(1), pages 5-21, March.
    2. Francesca Bassi, 2016. "Dynamic segmentation with growth mixture models," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 10(2), pages 263-279, June.
    3. Baum, Matthias & Schwens, Christian & Kabst, Ruediger, 2015. "A latent class analysis of small firms’ internationalization patterns," Journal of World Business, Elsevier, vol. 50(4), pages 754-768.


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