Latent class factor models for market segmentation: an application to pharmaceuticals
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Volume (Year): 16 (2007)
Issue (Month): 2 (August)
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- Paas, L.J. & Bijmolt, T.H.A. & Vermunt, J.K., 2004. "Extending dynamic segmentation with lead generation : A latent class Markov analysis of financial product portfolios," Discussion Paper 2004-1, Tilburg University, Center for Economic Research.
- Kamakura, Wagner A & Mazzon, Jose Afonso, 1991. " Value Segmentation: A Model for the Measurement of Values and Value Systems," Journal of Consumer Research, Oxford University Press, vol. 18(2), pages 208-218, September.
- Green, Paul E & Carmone, Frank J & Wachspress, David P, 1976. " Consumer Segmentation via Latent Class Analysis," Journal of Consumer Research, Oxford University Press, vol. 3(3), pages 170-174, December.
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