IDEAS home Printed from https://ideas.repec.org/a/oup/jconrs/v18y1991i2p208-18.html
   My bibliography  Save this article

Value Segmentation: A Model for the Measurement of Values and Value Systems

Author

Listed:
  • Kamakura, Wagner A
  • Mazzon, Jose Afonso

Abstract

This article develops a model for the measurement of human values that, rather than obtain aggregate measurements, identifies distinct value systems within a population and classifies individuals according to them. These value systems are inferred from the stated priority rankings, obtained from each individual via the Rokeach value survey. Copyright 1991 by the University of Chicago.

Suggested Citation

  • Kamakura, Wagner A & Mazzon, Jose Afonso, 1991. "Value Segmentation: A Model for the Measurement of Values and Value Systems," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 208-218, September.
    • Handle: RePEc:oup:jconrs:v:18:y:1991:i:2:p:208-18
    DOI: 10.1086/209253
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1086/209253
    Download Restriction: no
    File URL: https://libkey.io/10.1086/209253?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Riccardo Scarpa & Mara Thiene, 2005. "Destination Choice Models for Rock Climbing in the Northeastern Alps: A Latent-Class Approach Based on Intensity of Preferences," Land Economics, University of Wisconsin Press, vol. 81(3).
    2. Gröppel-Klein, Andrea & Germelmann, Claas Christian, 2005. "The Impact of Terminal Values and Yellow Press on Consumer Behavior," Discussion Papers 224, European University Viadrina Frankfurt (Oder), Department of Business Administration and Economics.
    3. van Herk, H. & Bijmolt, T.H.A., 1999. "Rating versus ranking of values in cross-national research," Other publications TiSEM af4a5055-628b-4ccf-94b2-3, Tilburg University, School of Economics and Management.
    4. Kim, Minseong & Koo, Dong-Woo, 2020. "Visitors’ pro-environmental behavior and the underlying motivations for natural environment: Merging dual concern theory and attachment theory," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    5. Ivan Sciascia, 2023. "From Market Segmentation to Customer Loyalty," International Journal of Business and Management, Canadian Center of Science and Education, vol. 18(4), pages 192-192, August.
    6. Raoul Djamen & Laurent Georges & Jean-Louis Pernin, 2020. "Understanding the cultural values at the individual level in central africa: A test of the cvscale in cameroon," Post-Print hal-02866728, HAL.
    7. Ulf Böckenholt, 2001. "Mixed-effects analyses of rank-ordered data," Psychometrika, Springer;The Psychometric Society, vol. 66(1), pages 45-62, March.
    8. Md. Rahat Khan & Kritika Sharma, 2020. "Purchase Preferences and Buying Influences on Religious Occasions," FIIB Business Review, , vol. 9(3), pages 216-227, September.
    9. Franses, Ph.H.B.F. & Lede, M.M., 2012. "Income, Cultural Norms and Purchases of Counterfeits," Econometric Institute Research Papers EI 2012-26, Erasmus University Rotterdam, Erasmus School of Economics (ESE), Econometric Institute.
    10. Kashmala Latif & Abdul Hameed Pitafi & Muhammad Yousaf Malik & Zara Latif, 2019. "Individual Cultural Values and Consumer Animosity: Chinese Consumers’ Attitude Toward American Products," SAGE Open, , vol. 9(3), pages 21582440198, August.
    11. Bradley, Frank & Gao, Yuhui & Sousa, Carlos M.P., 2013. "A natural science approach to investigate cross-cultural managerial creativity," International Business Review, Elsevier, vol. 22(5), pages 839-855.
    12. Chen, Kee Kuo, 2014. "Assessing the effects of customer innovativeness, environmental value and ecological lifestyles on residential solar power systems install intention," Energy Policy, Elsevier, vol. 67(C), pages 951-961.
    13. Wedel, M. & Hofstede, F. ter & Steenkamp, J.-B.E.M., 1997. "Mixture model analysis of complex samples," Research Report 97B03, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    14. Ahmad Mohammad Obeidat & Zaid Mohammad Obeidat & Mohammad Ibrahim Obeidat, 2016. "The Value System of Youths in Jordan: Implications for Human Resource & Marketing Managers," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(10), pages 162-162, September.
    15. Agnes Hofmeister-Tóth & Agnes Neulinger, 2022. "The Importance and Realization of Personal Values and Cognitive Age," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 25-40.
    16. repec:dgr:rugsom:97b03 is not listed on IDEAS
    17. van Herk, H. & Bijmolt, T.H.A., 1999. "Rating versus ranking of values in cross-national research," Discussion Paper 99.29, Tilburg University, Center for Economic Research.
    18. Wharton, Zowie & Harmatz, Howard R., 1995. "Responses to the economy among two value orientation segments," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 205-222, July.
    19. Millan, Elena & De Pelsmacker, Patrick & Wright, Len Tiu, 2013. "Clothing consumption in two recent EU Member States: A cross-cultural study," Journal of Business Research, Elsevier, vol. 66(8), pages 975-982.
    20. van Herk, H. & Verhallen, T.M.M., 1996. "Response effects in rating scales in three countries," Other publications TiSEM 8760590e-6a44-4632-ba1d-8, Tilburg University, School of Economics and Management.
    21. Francesca Bassi, 2007. "Latent class factor models for market segmentation: an application to pharmaceuticals," Statistical Methods & Applications, Springer;Società Italiana di Statistica, vol. 16(2), pages 279-287, August.
    22. Sjöberg, Lennart & Engelberg, Elisabeth, 2005. "Lifestyles and consumer behavior," SSE/EFI Working Paper Series in Business Administration 2005:5, Stockholm School of Economics.
    23. Roger Volkema, 2012. "Understanding initiation behavior in Brazilian negotiations: an analysis of four regional subcultures," Brazilian Business Review, Fucape Business School, vol. 9(2), pages 88-108, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:oup:jconrs:v:18:y:1991:i:2:p:208-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://academic.oup.com/jcr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.