The Importance and Realization of Personal Values and Cognitive Age
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- Novak, Thomas P & MacEvoy, Bruce, 1990. "On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 105-109, June.
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Keywords
personal values; measurement; cognitive age; seniors; segmentation;All these keywords.
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