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On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)

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  • Novak, Thomas P
  • MacEvoy, Bruce

Abstract

This article begins with a partial replication of previous work--a comparison of the Values and Life Styles (VALS) system and the List of Values (LOV). The analysis is then extended to evaluate the role of a set of standard demographic variables with respect to both psychographic segmentation systems. Copyright 1990 by the University of Chicago.

Suggested Citation

  • Novak, Thomas P & MacEvoy, Bruce, 1990. "On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(1), pages 105-109, June.
    • Handle: RePEc:oup:jconrs:v:17:y:1990:i:1:p:105-09
    DOI: 10.1086/208541
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    Cited by:

    1. Kwak, Kyu Tae & Oh, Chae Ju & Lee, Sang Woo, 2021. "Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values," Telecommunications Policy, Elsevier, vol. 45(7).
    2. Bartikowski, Boris & Richard, Marie-Odile & Gierl, Heribert, 2023. "Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index," Journal of Business Research, Elsevier, vol. 167(C).
    3. Yamen Koubaa & Rym Srarfi Tabbane & Manel Hamouda, 2017. "Segmentation of the senior market: how do different variable sets discriminate between senior segments?," Journal of Marketing Analytics, Palgrave Macmillan, vol. 5(3), pages 99-110, December.
    4. Ivan Sciascia, 2023. "From Market Segmentation to Customer Loyalty," International Journal of Business and Management, Canadian Center of Science and Education, vol. 18(4), pages 192-192, August.
    5. Katsumata, Sotaro & Ichikohji, Takeyasu, 2017. "Segregation of Digital Game Users: An Empirical Comparison of Smartphones and Gaming Consoles," 14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society 168500, International Telecommunications Society (ITS).
    6. Denis Guiot & Ziad Malas, 2012. "Segmenter le marché des 50-65 ans par les variables générationnelles subjectives," Post-Print hal-01651190, HAL.
    7. Md. Rahat Khan & Kritika Sharma, 2020. "Purchase Preferences and Buying Influences on Religious Occasions," FIIB Business Review, , vol. 9(3), pages 216-227, September.
    8. repec:dau:papers:123456789/10341 is not listed on IDEAS
    9. Agnes Hofmeister-Tóth & Agnes Neulinger, 2022. "The Importance and Realization of Personal Values and Cognitive Age," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 34(1), pages 25-40.
    10. Anne Hamby & Justine Rapp Farrell, 2022. "Have you found what you are looking for? How values orientations affect pro‐social change after transformative service experiences," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1375-1391, September.
    11. Kuruvilla, Shelja Jose & Joshi, Nishank, 2010. "Influence of demographics, psychographics, shopping orientation, mall shopping attitude and purchase patterns on mall patronage in India," Journal of Retailing and Consumer Services, Elsevier, vol. 17(4), pages 259-269.

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