IDEAS home Printed from https://ideas.repec.org/a/spr/qualqt/v47y2013i5p2671-2685.html
   My bibliography  Save this article

The use of axiomatic fuzzy set theory in AHP and TOPSIS methodology to determine strategies priorities by SWOT analysis

Author

Listed:
  • Angelo Menga Ebonzo
  • Xiaodong Liu

Abstract

Strengths, weaknesses, opportunities and threats (SWOT) matrix is one of the most used tools for strategic planning, specially in the stage of extracting strategies. While the use of SWOT analysis is quite common and popular, it still continuous to have certain structural problems such that: the lack of considering uncertain and boolean (two sided) factors, lack of prioritization of the factors and too many extractable strategies. In this paper, we deal with the analytic hierarchy process (AHP) to find weights of SWOT groups and weights of sub-factors within each groups; and we make use of the technique for order preference by similarity to ideal solution (TOPSIS) methodology to determine strategies priority. In addition, in order to deal with uncertainty and vagueness, we incorporate axiomatic fuzzy set (AFS) theory instead of traditional fuzzy set theory. AHP and TOPSIS are applied to the light of AFS theory. The advantages of dealing with AFS theory in the proposed approach are that: it can directly be applied to the data, the features of the data-sets can be mixed; however, the traditional fuzzy set theory deals with fuzzy numbers and it’s clear that different fuzzy numbers will lead to different results; hence the inconsistency of previous methodologies, described in the literature, copes with the methodology proposed in this paper. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • Angelo Menga Ebonzo & Xiaodong Liu, 2013. "The use of axiomatic fuzzy set theory in AHP and TOPSIS methodology to determine strategies priorities by SWOT analysis," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(5), pages 2671-2685, August.
    • Handle: RePEc:spr:qualqt:v:47:y:2013:i:5:p:2671-2685
    DOI: 10.1007/s11135-012-9679-2
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s11135-012-9679-2
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s11135-012-9679-2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Liang, Gin-Shuh & Chou, Tsung-Yu & Han, Tzeu-Chen, 2005. "Cluster analysis based on fuzzy equivalence relation," European Journal of Operational Research, Elsevier, vol. 166(1), pages 160-171, October.
    2. Kuo-Liang Lee & Wen-Chih Huang & Junn-Yuan Teng, 2009. "Locating the competitive relation of global logistics hub using quantitative SWOT analytical method," Quality & Quantity: International Journal of Methodology, Springer, vol. 43(1), pages 87-107, January.
    3. Vaidya, Omkarprasad S. & Kumar, Sushil, 2006. "Analytic hierarchy process: An overview of applications," European Journal of Operational Research, Elsevier, vol. 169(1), pages 1-29, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ali Azarnivand & Mohammad Ebrahim Banihabib, 2017. "A Multi-level Strategic Group Decision Making for Understanding and Analysis of Sustainable Watershed Planning in Response to Environmental Perplexities," Group Decision and Negotiation, Springer, vol. 26(3), pages 629-648, May.
    2. Srđan Dimić & Dragan Pamučar & Srđan Ljubojević & Boban Đorović, 2016. "Strategic Transport Management Models—The Case Study of an Oil Industry," Sustainability, MDPI, vol. 8(9), pages 1-27, September.
    3. Huiru Zhao & Sen Guo, 2014. "Selecting Green Supplier of Thermal Power Equipment by Using a Hybrid MCDM Method for Sustainability," Sustainability, MDPI, vol. 6(1), pages 1-19, January.
    4. Xueping Gao & Lingling Chen & Bowen Sun & Yinzhu Liu, 2017. "Employing SWOT Analysis and Normal Cloud Model for Water Resource Sustainable Utilization Assessment and Strategy Development," Sustainability, MDPI, vol. 9(8), pages 1-23, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hsin-Hung Wu & Ya-Ning Tsai, 2012. "Using AHP to evaluate the criteria of auto spare parts industry," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 359-364, January.
    2. Jochen Wulf, 2020. "Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach," Business Research, Springer;German Academic Association for Business Research, vol. 13(1), pages 39-68, April.
    3. Nina Almasifar & Tülay Özdemir Canbolat & Milad Akhavan & Roberto Alonso González-Lezcano, 2021. "Proposing a New Methodology for Monument Conservation “SCOPE MANAGEMENT” by the Use of an Analytic Hierarchy Process Project Management Institute System and the ICOMOS Burra Charter," Sustainability, MDPI, vol. 13(23), pages 1-13, November.
    4. Jitendar Kumar Khatri & Bhimaraya Metri, 2016. "SWOT-AHP Approach for Sustainable Manufacturing Strategy Selection: A Case of Indian SME," Global Business Review, International Management Institute, vol. 17(5), pages 1211-1226, October.
    5. Sushil, 2019. "Efficient interpretive ranking process incorporating implicit and transitive dominance relationships," Annals of Operations Research, Springer, vol. 283(1), pages 1489-1516, December.
    6. Wang, Ying-Ming & Elhag, Taha M.S., 2007. "A goal programming method for obtaining interval weights from an interval comparison matrix," European Journal of Operational Research, Elsevier, vol. 177(1), pages 458-471, February.
    7. Madjid Tavana & Mariya Sodenkamp & Leena Suhl, 2010. "A soft multi-criteria decision analysis model with application to the European Union enlargement," Annals of Operations Research, Springer, vol. 181(1), pages 393-421, December.
    8. Lim, Chulmin & Rowsell, Joe & Kim, Seongcheol, 2023. "Exploring the killer domains to create new value: A Comparative case study of Canadian and Korean telcos," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277998, International Telecommunications Society (ITS).
    9. Ho, William, 2008. "Integrated analytic hierarchy process and its applications - A literature review," European Journal of Operational Research, Elsevier, vol. 186(1), pages 211-228, April.
    10. Wenshuai Wu & Gang Kou, 2016. "A group consensus model for evaluating real estate investment alternatives," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 2(1), pages 1-10, December.
    11. Karasakal, Esra & Aker, Pınar, 2017. "A multicriteria sorting approach based on data envelopment analysis for R&D project selection problem," Omega, Elsevier, vol. 73(C), pages 79-92.
    12. Lucie Lidinska & Josef Jablonsky, 2018. "AHP model for performance evaluation of employees in a Czech management consulting company," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 26(1), pages 239-258, March.
    13. Rubio-Aliaga, Alvaro & García-Cascales, M. Socorro & Sánchez-Lozano, Juan Miguel & Molina-Garcia, Angel, 2021. "MCDM-based multidimensional approach for selection of optimal groundwater pumping systems: Design and case example," Renewable Energy, Elsevier, vol. 163(C), pages 213-224.
    14. Saeed Nosratabadi & Gergo Pinter & Amir Mosavi & Sandor Semperger, 2020. "Sustainable Banking; Evaluation of the European Business Models," Papers 2003.13423, arXiv.org.
    15. Zhu, Bin & Xu, Zeshui, 2014. "Stochastic preference analysis in numerical preference relations," European Journal of Operational Research, Elsevier, vol. 237(2), pages 628-633.
    16. Wang, Ying-Ming & Luo, Ying & Hua, Zhongsheng, 2008. "On the extent analysis method for fuzzy AHP and its applications," European Journal of Operational Research, Elsevier, vol. 186(2), pages 735-747, April.
    17. Jing Xu & Ren Zhang & Yangjun Wang & Hengqian Yan & Quanhong Liu & Yutong Guo & Yongcun Ren, 2022. "A New Framework for Assessment of Offshore Wind Farm Location," Energies, MDPI, vol. 15(18), pages 1-17, September.
    18. M Tavana & M A Sodenkamp, 2010. "A fuzzy multi-criteria decision analysis model for advanced technology assessment at Kennedy Space Center," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(10), pages 1459-1470, October.
    19. Govindan, Kannan & Jepsen, Martin Brandt, 2016. "ELECTRE: A comprehensive literature review on methodologies and applications," European Journal of Operational Research, Elsevier, vol. 250(1), pages 1-29.
    20. Ormerod, Richard J. & Ulrich, Werner, 2013. "Operational research and ethics: A literature review," European Journal of Operational Research, Elsevier, vol. 228(2), pages 291-307.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:qualqt:v:47:y:2013:i:5:p:2671-2685. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.