The study of the effects of identity-related judgment, affective identification and continuance commitment on WOM behavior
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Volume (Year): 46 (2012)
Issue (Month): 1 (January)
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- Bone, Paula Fitzgerald, 1995. "Word-of-mouth effects on short-term and long-term product judgments," Journal of Business Research, Elsevier, vol. 32(3), pages 213-223, March.
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