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The Brand Choice Model of Wine Consumers: A Multinomial Logit Model

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  • Selahattin Guris
  • Nurcan Metin
  • Ebru Caglayan

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  • Selahattin Guris & Nurcan Metin & Ebru Caglayan, 2007. "The Brand Choice Model of Wine Consumers: A Multinomial Logit Model," Quality & Quantity: International Journal of Methodology, Springer, vol. 41(3), pages 447-460, June.
    • Handle: RePEc:spr:qualqt:v:41:y:2007:i:3:p:447-460
    DOI: 10.1007/s11135-006-9014-x
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    References listed on IDEAS

    as
    1. Joseph Hilbe, 1993. "Generalized linear models," Stata Technical Bulletin, StataCorp LLC, vol. 2(11).
    2. Hausman, Jerry & McFadden, Daniel, 1984. "Specification Tests for the Multinomial Logit Model," Econometrica, Econometric Society, vol. 52(5), pages 1219-1240, September.
    3. Edward Oczkowski, 2001. "Hedonic Wine Price Functions and Measurement Error," The Economic Record, The Economic Society of Australia, vol. 77(239), pages 374-382, December.
    4. repec:bla:ecorec:v:77:y:2001:i:239:p:374-82 is not listed on IDEAS
    5. Cramer,J. S., 2011. "Logit Models from Economics and Other Fields," Cambridge Books, Cambridge University Press, number 9780521188036, June.
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    Cited by:

    1. Monica Faraoni & Tommaso Pucci & Samuel Rabino & Lorenzo Zanni, 2017. "Does brand market value affect consumer perception of brand origin in the purchasing process? The case of Tuscan wines," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(1), pages 51-78.
    2. Subhajit Bhattacharya & Sasadhar Bera, 2024. "Examining consumers’ m-wallet service brand choice decisions at the post-adoption stage: an empirical investigation," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(4), pages 1414-1431, December.

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