Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market
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References listed on IDEAS
- Milgrom, Paul & Roberts, John, 1986. "Price and Advertising Signals of Product Quality," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 796-821, August.
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- Mohsen, Kholoud & Eng, Teck-Yong, 2016. "The antecedents of cross-functional coordination and their implications for marketing adaptiveness," Journal of Business Research, Elsevier, vol. 69(12), pages 5946-5955.
- Steingraber, Ronivaldo & Gonçalves, Flávio, 2011. "Productivity differences in Brazilian manufacturing firms, by industrial sector: school bullying and academic achievement," Revista CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), August.
More about this item
KeywordsMarket dynamics; Adaptive capabilities; Performance heterogeneity; Advertising; Business administration and business economics; Marketing; Accounting and in particular M3-marketing and advertising;
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