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Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market

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  • Demetrios Vakratsas
  • Zhenfeng Ma

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  • Demetrios Vakratsas & Zhenfeng Ma, 2009. "Firm adaptiveness and performance heterogeneity: the case of sales–advertising dynamics in an evolving product market," Journal of Evolutionary Economics, Springer, vol. 19(1), pages 21-40, February.
    • Handle: RePEc:spr:joevec:v:19:y:2009:i:1:p:21-40
    DOI: 10.1007/s00191-008-0104-x
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    1. Giovanni Dosi & Richard R. Nelson, 2000. "An Introduction to Evolutionary Theories in Economics," Chapters, in: Innovation, Organization and Economic Dynamics, chapter 11, pages 327-346, Edward Elgar Publishing.
    2. Milgrom, Paul & Roberts, John, 1986. "Price and Advertising Signals of Product Quality," Journal of Political Economy, University of Chicago Press, vol. 94(4), pages 796-821, August.
    3. Jaana Woiceshyn & Urs Daellenbach, 2005. "Integrative capability and technology adoption: evidence from oil firms," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 14(2), pages 307-342, April.
    4. Marnik G. Dekimpe & Dominique M. Hanssens, 1995. "The Persistence of Marketing Effects on Sales," Marketing Science, INFORMS, vol. 14(1), pages 1-21.
    5. Gerald Silverberg & Giovanni Dosi & Luigi Orsenigo, 2000. "Innovation, Diversity and Diffusion: A Self-Organisation Model," Chapters, in: Innovation, Organization and Economic Dynamics, chapter 14, pages 410-432, Edward Elgar Publishing.
    6. Kyle Bagwell (ed.), 2001. "The Economics of Advertising," Books, Edward Elgar Publishing, number 2094.
    7. Johansen, Soren, 1988. "Statistical analysis of cointegration vectors," Journal of Economic Dynamics and Control, Elsevier, vol. 12(2-3), pages 231-254.
    8. Ron Sanchez, 1995. "Strategic flexibility in product competition," Strategic Management Journal, Wiley Blackwell, vol. 16(S1), pages 135-159.
    9. Richard R. Nelson, 1991. "Why do firms differ, and how does it matter?," Strategic Management Journal, Wiley Blackwell, vol. 12(S2), pages 61-74, December.
    10. Demetrios Vakratsas & Fred M. Feinberg & Frank M. Bass & Gurumurthy Kalyanaram, 2004. "The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds," Marketing Science, INFORMS, vol. 23(1), pages 109-119, April.
    11. Maurizio Zollo & Sidney G. Winter, 2002. "Deliberate Learning and the Evolution of Dynamic Capabilities," Organization Science, INFORMS, vol. 13(3), pages 339-351, June.
    12. David J. Teece & Gary Pisano & Amy Shuen, 1997. "Dynamic capabilities and strategic management," Strategic Management Journal, Wiley Blackwell, vol. 18(7), pages 509-533, August.
    13. Kirzner, Israel M., 1978. "Competition and Entrepreneurship," University of Chicago Press Economics Books, University of Chicago Press, number 9780226437767, September.
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    Cited by:

    1. Bezjian, James & Stoyanova, Veselina & McKiernan, Peter & MacKay, R. Bradley, 2020. "Synthesizing scenario planning and industry recipes through an analysis of the Hollywood film industry," Technological Forecasting and Social Change, Elsevier, vol. 150(C).
    2. Xiaoyu Yu & Yajie Li & Zhongfeng Su & Yida Tao & Bang Nguyen & Fan Xia, 2020. "Entrepreneurial bricolage and its effects on new venture growth and adaptiveness in an emerging economy," Asia Pacific Journal of Management, Springer, vol. 37(4), pages 1141-1163, December.
    3. Mohsen, Kholoud & Eng, Teck-Yong, 2016. "The antecedents of cross-functional coordination and their implications for marketing adaptiveness," Journal of Business Research, Elsevier, vol. 69(12), pages 5946-5955.
    4. Olivier Rubel & Prasad A. Naik & Shuba Srinivasan, 2011. "Optimal Advertising When Envisioning a Product-Harm Crisis," Marketing Science, INFORMS, vol. 30(6), pages 1048-1065, November.
    5. Steingraber, Ronivaldo & Gonçalves, Flávio, 2011. "Productivity differences in Brazilian manufacturing firms, by industrial sector: school bullying and academic achievement," Revista CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), August.

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